Practice Metrics

Just Over Half of ODs Have Facebook Accounts

Some 52.1 percent of ODs have an account or profile on Facebook while 21 percent have an account on LinkedIn, according to Jobson Optical Research’s Internet Usage Study. Some 11.1 percent have a page on MySpace; 11.3 percent have a Twitter account; 12 percent have a SightNation profile; 1.6 percent have a Foursquare account while 5.7 percent have a profile on Yelp. Another 14.5 percent have no profile or account on any social network and 0.5 percent have an account on an “other” social network not listed on the survey.

The real question here is does your practice have a complete coordinated digital marketing strategy which includes social media or just a bunch of parts that function independently? To put this another way, when everyone is rowing in the same direction at the same time in your digital marketing approach for your practice, then the boat moves in the direction you want. On the other hand, if your digital marketing approach is chaotic, then your practice boat may simply be moving in circles if it is moving at all. It is worth your effort to take the time to create a complete digital marketing strategy for your practice. If you do not have the skills to do it yourself, then hire a professional to create one for you.

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