New This Week
Generations in Practice: Scaling Up But Staying Personal
Jeffrey Williams, Sr., OD, Jeffrey Williams, Jr., OD, and Massala Reffell, OD,
have transformed a solo-OD practice into a full-service, multi-office practice. While the management challenges have grown with scale, these three ODs remain focused on a consistent goal: delivering excellence in personalized care and achieving professional fulfillment. >>READ MORE>>
Staff Management
Implement a System to Recruit High-Performing Employees
By Danny Clarke, OD
A motivated staff primes your practice for growth. Create a system to recruit new hires who will enhance your winning team.
>>READ MORE>
Practice Management
Challenge Vendors to Help Your Practice Succeed
By David I. Geffen, OD, FAAO
Your vendors can help you succeed, not just sell you inventory. Ask for business guidance, in exchange for your business. >>READ MORE>>
Innovation in Practice
Open the Door to Success for Former Wearers
By Brittany M. Mitchell, OD
Innovative products and an ECP’s recommendation can bring former wearers of multifocal contact lenses back into the fold.
>>READ MORE>>
ROB Fast Fact
Market Opportunity: Optimize Spectacle Lens Sales
The spectacle lenses and lens treatments sector of practices are showing strength, findings from Jobson Optical Research’s 2016 Premium Lenses MarketPulse suggest. Compared to three years ago, 65 percent of retailers said that spectacle lenses and treatments made up a larger percentage of their location’s total gross dollar sales in 2015. In 2015, 53 percent said pricing on spectacle lenses and treatments has increased compared to three years ago as well, and 46 percent said that Rx sun lenses as a percentage of total dollar sales increased over the same period.
Click HERE to read more on optimizing spectacle lens sales and treatments, from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD.
In Brief
Prevent Blindness to Host Ninth Annual Swing Fore Sight Golf Tournament
The Ninth Annual Prevent Blindness Swing Fore Sight Golf Tournament, held in conjunction with Vision Expo West, will take place on Wednesday, Sept. 14, 2016, at the Spanish Trail Country Club in Las Vegas. >>READ MORE>>
NIH Study: Visual Impairment, Blindness in U.S. Expected to Double by 2050
Based on the most recent census data from studies funded by the National Eye Institute, part of the National Institutes of Health, the number of people with visual impairment or blindness in the U.S. is expected to double to more than 8 million by 2050.
>>READ MORE>>
Challenge –> Solution
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Practice Challenge…
How do I drive sales in the optical?Your optical faces steep competition from other local ODs and optical shops, the optical super-chains and online retailers. Here is how three contributors are finding new streams of optical revenue and spurring sales.
…Practice Solution
- Eight Steps to Profit in a Sports Vision Specialty
- Embrace Online Eyewear–but Capture In-House Sales
- Optical Sales Booster: Know When to Use the Hard Sell vs. Soft Sell
Recent Articles of Note
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Getting There: Planning a Successful Optometric Career
By Robert Schultz -
Be Positive, and Always Thank Your Patient
An Optometric Minute video with Eric M. White, OD -
Capture Rate Booster: Train Staff to Fill Patient Prescriptions
By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDO
