New This Week
Howard Purcell, OD, FAAO, Dipl., senior vice-president, customer development, Essilor of America, Inc., advises ODs to talk to patients about the harmful effects of blue light, and then guide them to lenses with blue light protection. Use simple terms that patients understand, and underscore the eye health benefits of adding a clear lens that doesn’t cost extra. >>READ MORE>>
By Scott Huffer, OD
Develop a protocol for staff to follow in pre-testing patients for dry eye that leads up to your evaluation. Capture a fast-growing opportunity to help your patients. >>READ MORE>
First and foremost, the OD must provide patient care, the driver of practice revenue. Free up valuable doctor time and improve office processes by handing off tasks that staff can be taught to handle. >>READ MORE>>
By Dave Anderson, ODSelect the right EHR system to boost efficiency and ease staff burdens. Here are criteria to select wisely, calculate gains and measure ROI.
ROB Fast Fact
You have the opportunity to grow your children’s eyeglass frame average sale per-patient, findings from Jobson Optical Research’s 2016 Children’s Eyewear MarketPulse survey suggest. Some 50.7 percent of respondents reported that their average children’s eyeglass frame sale per-patient remained the same in 2015 compared to five years ago, while 44.4 percent said it increased. Some 4.9 percent said it decreased.
Click HERE to read more on growing your children’s eyewear sales, from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD.
CLX, a contact lens ordering, managing and marketing system, has completed a system integration with Compulink, an optometry practice management software. >>READ MORE>>
Bausch + Lomb announced the introduction of PreserVision AREDS 2 Formula + Multivitamin. PreserVision combines the AREDS2 study formula with other vitamins and minerals typically found in daily multivitamins. >>READ MORE>>
Challenge –> Solution
How do I make my social media marketing more effective?
Social media, like Facebook, and review sites, such as Yelp and Google Reviews, are a primary way to market your practice. Three contributors share tips on making this form of practice publicity more powerful.
- Six Proven Ways to Generate Online Reviews
- Five Winning Instagram Posts: Capture Attention with Strong Visuals
- Post with Impact: Make a Personal Connection to Patients
Recent Articles of Note
Getting There: Planning a Successful Optometric Career
By Robert Schultz
Be Positive, and Always Thank Your Patient
An Optometric Minute video with Eric M. White, OD
Capture Rate Booster: Train Staff to Fill Patient Prescriptions
By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDO