ROB Archives

June 29, 2016

New This Week

Guide the Blue Light Discussion

Howard Purcell, OD, FAAO, Dipl., senior vice-president, customer development, Essilor of America, Inc., advises ODs to talk to patients about the harmful effects of blue light, and then guide them to lenses with blue light protection. Use simple terms that patients understand, and underscore the eye health benefits of adding a clear lens that doesn’t cost extra. >>READ MORE>>

Medical Eyecare

Create a Protocol to Build a Dry Eye Practice

By Scott Huffer, OD
Develop a protocol for staff to follow in pre-testing patients for dry eye that leads up to your evaluation. Capture a fast-growing opportunity to help your patients. >>READ MORE>

Staff Management

Delegate to Improve Care & Drive Revenues

img1By Chad Fleming, OD, FAAO

First and foremost, the OD must provide patient care, the driver of practice revenue. Free up valuable doctor time and improve office processes by handing off tasks that staff can be taught to handle.      >>READ MORE>>

Choose the Right EHR System to Grow Your Practice


By Dave Anderson, ODSelect the right EHR system to boost efficiency and ease staff burdens. Here are criteria to select wisely, calculate gains and measure ROI.
>>READ MORE>>


ROB Fast Fact

Market Opportunity: Grow Your Children’s Eyeglass Frame Average Sale Per-Patient

You have the opportunity to grow your children’s eyeglass frame average sale per-patient, findings from Jobson Optical Research’s 2016 Children’s Eyewear MarketPulse survey suggest. Some 50.7 percent of respondents reported that their average children’s eyeglass frame sale per-patient remained the same in 2015 compared to five years ago, while 44.4 percent said it increased. Some 4.9 percent said it decreased.

Click HERE to read more on growing your children’s eyewear sales, from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD.

In Brief

CLX Now Integrates with Compulink

CLX, a contact lens ordering, managing and marketing system, has completed a system integration with Compulink, an optometry practice management software.  >>READ MORE>>

Bausch + Lomb Introduces PreserVision AREDS2 Formula + Multivitamin

img1Bausch + Lomb announced the introduction of PreserVision AREDS 2 Formula + Multivitamin. PreserVision combines the AREDS2 study formula with other vitamins and minerals typically found in daily multivitamins. >>READ MORE>>

Challenge –> Solution

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