New This Week
Be an Effective Change Maker in the Practice
Laurie L. Sorrenson, OD, FAAO, owner of Lakeline Vision Source, in Cedar Park, Texas, describes three keys to changing practice procedures: set clear goals, get staff buy-in and conscientiously follow-up to make sure tasks get done. >>READ MORE>>
Marketing
Generate Unique Marketing Messages with a Creative Team
By Marie Higgins, OD
A solo OD tells how she put together a creative team to craft unique marketing messages that generate new business. >>READ MORE>>
Contact Lenses
The Dedicated CL Specialist: Promote Your Expertise
By Ellie W. Hattori, OD
In a group practice, dedicate one OD as a contact lens specialist—and promote their special expertise. Patients are assured they are seeing an expert, and it generates referrals from other doctors. >>READ MORE>>
Staff Management
Protect Patients’ Eyes in a Natural Disaster: Plan Ahead, Help in a Crisis
By Thuy-Lan Nguyen, OD
An OD can play a central role in preserving sight when disaster strikes. Learn how to prepare patients proactively—and provide help during a crisis. >>READ MORE>>
ROB Fast Fact
How Many More Low Vision Patients Can We Expect?
Tailoring services and products to low vision patients will likely be a practice builder in the coming years, findings from the National Eye Institute suggest. The NEI, which defines low vision as people for whom the best-corrected visual acuity is less than 6/12 (‹20/40) in the better-seeing eye (excluding those who were categorized as being blind by the U.S. definition), reports that by 2030, the number of low vision patients in the U.S. will reach nearly five million.
Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on preparing for an influx of low vision patients.
In Brief
New Alden Program Supports Cornea and CL Residencies
Alden Optical announced the creation of a new program designed to assist cornea and contact lens residents to maximize their residency experience and transition easily into practice. The Contact Lens Residents Forum (CLRF) will be headed by Brooke Messer, OD, FSLS. >>READ MORE>>
ZEISS Launches New DuraVision AR Options
ZEISS has launched the first three AR treatments in its DuraVision line: DuraVision Platinum, DuraVision BlueProtect and DuraVision Silver.
<<READ MORE>>
Challenge –> Solution
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Practice Challenge…
How do I make my practice web site easier to find?Your practice web site is how patients find you and get in touch to make an appointment. Here is how three ROB contributors recommend making it easy for patients (and prospective patients) to locate you online and schedule an appointment.
…Practice Solution
- Increase Online Visibility with Strategic Plan–and Outside Help
- Rebrand Your Online Presence: Kick-Start Growth in a Static Practice
- Cross-Linking Your Web Pages: How Two Practices Boosted Their Online Presence
Recent Articles of Note
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Getting There: Planning a Successful Optometric Career
By Robert Schultz -
Be Positive, and Always Thank Your Patient
An Optometric Minute video with Eric M. White, OD -
Capture Rate Booster: Train Staff to Fill Patient Prescriptions
By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDO
