ROB Archives

June 18, 2014

New This Week

Principles of Optical Design: Retaining Existing Design Features

Barbara Wright, of Barbara Wright Design, transformed a former clothing store into a one-of-a-kind optometry practice and optical dispensary. The key was to retain impressive design features that provided great character while strategically adding furniture and displays that facilitated functionality and patient flow.
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EHR/Software Solutions

Cloud-Based Practice Management & EHR Power: Become a Practice CEO


By Justin Bazan, OD
Cloud-based electronic health records and practice management systems empower ODs to be practice CEOs. Manage with the perspective that comes from being outside the office.

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Patient Experience

Summer Patient Flow: Keep It Consistent–and Profitable

By Gina M. Wesley, OD, MS, FAAO

Patient flow tends to slow down during the summer months. Implement strategies to keep patient visits steady during the lazy, hazy days of summer.

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Contact Lenses

Multifocal Contact Lenses: Practice Builder

img1By Joseph S. Madrak, OD
Patients over 40 love their contact lenses, but presbyopia presents visual challenges. Multifocal designs can keep these patients in their contacts and in your practice long-term.

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Special Report

2014 Optometric Business Innovators: Patient Experience

Forward-thinking ODs provide fresh ideas that colleagues can apply. Profiled in our fourth annual Optometric Business Innovators report from Vision Monday and Review of Optometric Business are honorees in business management, optical and contact lens dispensing, digital media & marketing, the patient experience and influencers. This month: ODs who are innovative in the patient experience. >>READ MORE>>

ROB Fast Fact

Do You Suggest Sports Eyewear to Patients?

img1Half of  independent eyecare providers fail to suggest sports eyewear to patients, according to Jobson Optical Research’s 20/20 Marketpulse 2014 Sport Eyewear report. They instead wait for patients to ask them about it. The percentage of independent ECPs suggesting sports eyewear is down from 2013, when 60.4 percent reported suggesting sports eyewear to their patients.

Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on learning about your patients’ lifestyle needs and offering sports eyewear.

In Brief

New Transitions Optical Research: ECPs Are Not Meeting Diverse Patient Needs

While the vast majority of eyecare professionals (96 percent) say they serve culturally diverse patients, far too few are taking steps to actively meet their needs, according to new research supported by Transitions Optical. The survey[i], which was conducted in March, revealed that two-thirds of eyecare professionals do not use bilingual or in-language resources; half do not employ a diverse or bilingual staff; and three-fourths do not participate in community outreach activities targeting ethnic populations.
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Williams Group Launches Social Media Group for ECPs

img1 Williams Group has launched wgsocial, a comprehensive social media solution for independently owned optometry practices. Designed to make practices more successful and productive, wgsocial sets up social media profiles, crafts content for various platforms and develops strategies to engage and grow a practice’s web following.
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