New This Week
Fixing a Broken Health Care System
With Jim Greenwood, president and CEO of Vision Source
Jim Greenwood, president and CEO of Vision Source, describes the ongoing transition of health care from fee-for-service to fee-for-value. He outlines how optometrists are ideally positioned to provide quality care in innovative ways in the new era of health care reform. Includes link to download Vision Source Report: Navigation Guide to Health Care Reform. >>READ MORE>>
Frames
Boost Dispensary Profits with a Frame Management System
By Massimo Gramanzini, OD
A comprehensive inventory tracking system, with specific goals for frame turnover, can turn your dispensary into a powerful profit center. >>READ MORE>>
Software Solutions/EHR
Seize Marketing Opportunities with Secondary Holidays
By Rachael Click, OD
Drive patients into your office with sales promotions around secondary holidays and back-to-school season. >>READ MORE>>
Staff Management
Differentiate Your Practice by Treating Keratoconus
By Clark Chang, OD, MSA, Msc, FAAO
Offer services that your competition does not offer, by prescribing hybrid contact lenses that provide keratoconus patients with comfort and long-term visual acuity. >>READ MORE>>
ROB Fast Fact
Which Patients Are Least Likely to Wear Sunglasses?
You may have some work to do educating patients in their 20s and early 30s about the importance of sunwear, findings from The Vision Council’s 2015 UV Protection Report suggest. Millennials, born 1981-1996, are least likely to report wearing sunglasses always or often (43 percent), and those of this generation who do wear them, are more likely to say they are wearing them to look good, rather than to protect their eyes.
Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on educating patients about the need to protect their eyes from ultra-violate radiation, and presenting the sunwear you sell in your office.
In Brief
AIR OPTIX COLORS Available in Two-Count Packages
Alcon will launch a two-count package of AIR OPTIX COLORS contact lenses, available in the US from June 15 to Sept. 30, 2015, or while supplies last. Packages of two lenses will be available in all nine colors, from subtle to bold, and the full range of available lens powers, including plano. >>READ MORE>>
Speakers Added for ODX International Vision Conference
OD Excellence (ODX) about and PFO Global have added speakers to the roster of their program at the group’s upcoming 5th annual International Vision Conference, scheduled for Aug. 27 to 29, in San Diego. <<READ MORE>>
Challenge –> Solution
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Practice Challenge…
How do I make my practice web site easier to find?Your practice web site is how patients find you and get in touch to make an appointment. Here is how three ROB contributors recommend making it easy for patients (and prospective patients) to locate you online and schedule an appointment.
…Practice Solution
- Increase Online Visibility with Strategic Plan–and Outside Help
- Rebrand Your Online Presence: Kick-Start Growth in a Static Practice
- Cross-Linking Your Web Pages: How Two Practices Boosted Their Online Presence
Recent Articles of Note
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Getting There: Planning a Successful Optometric Career
By Robert Schultz -
Be Positive, and Always Thank Your Patient
An Optometric Minute video with Eric M. White, OD -
Capture Rate Booster: Train Staff to Fill Patient Prescriptions
By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDO
