New This Week
Eric White, OD, closely tracks performance metrics to identify and leverage fast-growing areas of his practice–like part-time single-use contact lens wear, multifocal contact lenses, and computer eyeglasses. By proactively dispensing from the chair, he also achieves high penetrations in digital lenses, no-glare treatments, Transitions, and second-pair sales. >>READ MORE>>
By Troy Humphreys, OD, FAAO
Success at medical model optometry requires that you build consult and referral relationships with local MDs. Here are strategies to make those vital relationships work both ways. >>READ MORE>
Employee conflicts are costly to your practice. They lessen efficiency and compromise the high level of service that promotes patient loyalty. Develop protocols to resolve conflicts and improve office processes. >>READ MORE>>
Alcon’s AIR OPTIX SmartshieldTM Technology can help your patients see–and feel–better in their contact lenses. >>READ MORE>>
ROB Fast Fact
Based on the most recent census data from studies funded by the National Eye Institute, part of the National Institutes of Health, the number of people with visual impairment or blindness in the U.S. is expected to double to more than 8 million by 2050. Additionally, another 16.4 million Americans are expected to have difficulty seeing due to myopia or hyperopia.
Click HERE to read more on growing your medical eyecare services, from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD.
Healthe LLC, a Minneapolis-based company, is introducing Eyesafe, a new generation of high-energy visible (HEV) blue light screen covers for use on digital devices. >>READ MORE>>
ABB OPTICAL GROUP announced it will begin accepting applications for its third annual ABB Cares Program on Aug. 1. >>READ MORE>>
Challenge –> Solution
How do I make my social media marketing more effective?
Social media, like Facebook, and review sites, such as Yelp and Google Reviews, are a primary way to market your practice. Three contributors share tips on making this form of practice publicity more powerful.
- Six Proven Ways to Generate Online Reviews
- Five Winning Instagram Posts: Capture Attention with Strong Visuals
- Post with Impact: Make a Personal Connection to Patients
Recent Articles of Note
Getting There: Planning a Successful Optometric Career
By Robert Schultz
Be Positive, and Always Thank Your Patient
An Optometric Minute video with Eric M. White, OD
Capture Rate Booster: Train Staff to Fill Patient Prescriptions
By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDO