Social Media and the Optometric Practice Why You Need to Get Started
By ROB Editors
Eyecare practitioners are hearing the constant drumbeat that, like anyone in business today, they must get connected with their patient base, via Facebook, Twitter and Yelp! But what does it mean? And how do I get started and why?
Treating Ocular Allergies
By Scot Morris, OD, FAAO
Here are the real business facts about ocular surface disease:
- Millions of people suffer from one form of OSD or another.
- Many of these people are in your chair every day.
- If you don’t treat them, someone else will.
As the marketplace becomes more competitive, we need to set ourselves apart. We need to find ways to bring in new patients for little cost and increase revenue per patient without involving costly external marketing efforts.
Making the Co-Management Network Work Trust is Key in Two-Way Relationship
By ROB Editors
Participating in aco-management network is an increasingly vital part of the optometric practice. Making that relationship work well is a matter of trust.
Trust is a key element, both for the optometrist who sends the patient to a surgeon for a consultation–and for the surgeon who releasespatients post-operatively back to the optometrist.
