New This Week
Presenting Nutraceuticals and Healthy Living
Aleksandra Wianecka, OD, of Vision For Life in Babylon, NY, has convinced 25 percent of her patients to take nutritional supplements by presenting eye health in the context of total body health. Supplements complement healthy eating habits, she emphasizes, and the doctor must believe in them and lead by living a healthy life.>>READ MORE >>
Finances
The New 3.8 Percent Tax: Strategies to Keep Money in Your Pocket
By Adam Cmejla, CMFC
Proven strategies can minimize your exposure to a new 3.8 percent tax. Saving money requires that you act early.
Frames
Warranty Policy: Show Patients You Stand Behind Quality Optical Goods
By Rachael Click, OD
Offering a warranty shows that you confidently stand behind quality optical goods. Done right, a warranty can be a revenue generator.
Digital Strategy
Telemedicine: Embrace the Future, Offer Convenience
By Steve Vargo, OD, MBA
Imagine a patient getting an exam or having a consult online.Telemedicine is a reality—and it can extend your reach in providing eyecare to more patients.
Sponsored Content
VIDEO AND ARTICLE
Key Factors in the Success of an Independent Practice
Practices that succeed understand that, to patients, time is money, and they are efficient in having patients in and out within the hour that most have allocated to an exam and eyewear shopping experience. Maintaining success is a continuing process, Angel Alvarez, CEO of ABB OPTICAL GROUP, says: “We all must invest in becoming better.” >>READ MORE and VIEW RELATED VIDEO>>
ROB Fast Fact
Why Don’t Your Patients Take Their Children for Annual Exams?
Many parents don’t take their child to the eye doctor because they don’t think there is a good reason to do so, according to findings from The Vision Council VisionWatch 2014 Parent Child Vision Care report. A significant portion of parents who have not taken their children for an eye exam recently (34.6 percent) believes their children are too young to experience vision problems, and therefore, do not need an exam.
Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on implementing clinical and marketing strategies to get more children in your exam chair.
In Brief
MBKU Dedicates Essilor Student Center
A dedication ceremony for the Essilor Student Center at Marshall B. Ketchum University (MBKU) was held on the university’s Fullerton campus. The naming of the on-campus Student Center, along with the Essilor Conference Center at MBKU’s University Eye Center at Los Angeles, recognizes the corporation’s history of support to the institution.
>>READ MORE>>
New Vision Council Report: Dangers of a Lifetime of UV Exposure
Many Americans are unaware of the vision damage caused by prolonged exposure to the sun’s ultraviolet (UV) rays, according to The Vision Council’s 2014 Sun Protection Survey. With the release of a new report, Picture This: A Lifetime of UV Eye Protection, The Vision Council is expanding its overall UV protection campaign and working to educate consumers on the long- and short-term eye benefits provided by the frequent use of UV-protective sunglasses–a habit that less than half of Americans (46 percent) are practicing.
Challenge –> Solution
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Practice Challenge…
How do I optimize my EHR?You can use your electronic health records to improve patient care and office efficiency. Office protocols, staff training and patient education are needed to use this important new tool to its best advantage. Here is how some doctors are approaching this challenge.
…Practice Solution
- The ROB Electronic Health Resource
- Meaningful Use Stage 2: Action Points to Ready Your Practice
- EHR Mobility: Access EHR on Tablets
Recent Articles of Note
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Getting There: Planning a Successful Optometric Career
By Robert Schultz -
Be Positive, and Always Thank Your Patient
An Optometric Minute video with Eric M. White, OD -
Capture Rate Booster: Train Staff to Fill Patient Prescriptions
By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDO
