ROB Archives

June 10, 2015

New This Week

How-To: Create a Dry Eye Specialty


With Arthur B. Epstein, OD, FAAO
Arthur B. Epstein, OD, FAAO, describes how he built the dry eye specialty practice of his dreams. In this How-To series, he spells out the services, equipment and staff integration needed to ensure success. >>READ MORE>>

Diagnostic Instrumentation

OCT: Enhance Patient Care with an Essential Clinical Tool

By Mile Brujic, OD

An OCT allows you to enhance patient care by extending your abilities to diagnose, treat and monitor a host of eye conditions and diseases. Measure cost and ROI. >>READ MORE>>

Software Solutions/EHR

Easy Integration: Choose a PM System That Integrates Well With Other Systems

img1By Brad Dobson, OD
and Desiree Davis
Choose a practice management system that increases efficiency by integrating with other systems in your office—and saves doctor time and staff time.
>>READ MORE>>

Staff Management

Put the Right Employee in the Right Job

By Gina M. Wesley, OD, MS, FAAO
Increase office efficiency and staff motivation by matching employees’ strengths and weaknesses with fitting job assignments. >>READ MORE>>


ROB Fast Fact

Do You Have a Dedicated Children’s Area in Your Office?

Many eyecare providers are finding it worthwhile to devote a portion of their office especially to children, findings from Jobson Optical Research’s 2015 Selling Eyewear to Children report suggest. Some 70.4 percent of ECPs stated that they created a separate area for children (ages 0-17), the study reveals. Out of this group, 92.3 percent dedicated this area for “kids” (ages 4-8).

Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on creating a kid-friendly office.

In Brief

Registration Opens for Vision Expo West

International Vision Expo & Conference has opened attendee registration for 2015 Vision Expo West at the Sands Expo and Convention Center in Las Vegas with education from Sept.16-19 and exhibits from Sept. 17-19. Registration for education courses is also open. >>READ MORE>>

Transitions Now Available for EnduroX Sunglasses

img1Transitions Optical and Dragon have announced an expanded product portfolio, launching EnduroX trail sunglasses with Transitions adaptive sun lens technology, ideal for mountain biking and trail running environments. <<READ MORE>>

Challenge –> Solution

Recent Articles of Note

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