New This Week
With Arthur B. Epstein, OD, FAAO
Arthur B. Epstein, OD, FAAO, describes how he built the dry eye specialty practice of his dreams. In this How-To series, he spells out the services, equipment and staff integration needed to ensure success. >>READ MORE>>
An OCT allows you to enhance patient care by extending your abilities to diagnose, treat and monitor a host of eye conditions and diseases. Measure cost and ROI. >>READ MORE>>
By Brad Dobson, OD
and Desiree Davis
Choose a practice management system that increases efficiency by integrating with other systems in your office—and saves doctor time and staff time.
By Gina M. Wesley, OD, MS, FAAO
Increase office efficiency and staff motivation by matching employees’ strengths and weaknesses with fitting job assignments. >>READ MORE>>
ROB Fast Fact
Many eyecare providers are finding it worthwhile to devote a portion of their office especially to children, findings from Jobson Optical Research’s 2015 Selling Eyewear to Children report suggest. Some 70.4 percent of ECPs stated that they created a separate area for children (ages 0-17), the study reveals. Out of this group, 92.3 percent dedicated this area for “kids” (ages 4-8).
Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on creating a kid-friendly office.
International Vision Expo & Conference has opened attendee registration for 2015 Vision Expo West at the Sands Expo and Convention Center in Las Vegas with education from Sept.16-19 and exhibits from Sept. 17-19. Registration for education courses is also open. >>READ MORE>>
Transitions Optical and Dragon have announced an expanded product portfolio, launching EnduroX trail sunglasses with Transitions adaptive sun lens technology, ideal for mountain biking and trail running environments. <<READ MORE>>
Challenge –> Solution
How do I make my practice web site easier to find?
Your practice web site is how patients find you and get in touch to make an appointment. Here is how three ROB contributors recommend making it easy for patients (and prospective patients) to locate you online and schedule an appointment.
- Increase Online Visibility with Strategic Plan–and Outside Help
- Rebrand Your Online Presence: Kick-Start Growth in a Static Practice
- Cross-Linking Your Web Pages: How Two Practices Boosted Their Online Presence
Recent Articles of Note
Getting There: Planning a Successful Optometric Career
By Robert Schultz
Be Positive, and Always Thank Your Patient
An Optometric Minute video with Eric M. White, OD
Capture Rate Booster: Train Staff to Fill Patient Prescriptions
By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDO