New This Week
The Changing Doctor-Patient Relationship
Brian Chou, OD, FAAO, advises optometrists to be aware of the changing nature of the doctor-patient relationship. Expect patients to have researched their eye health and vision needs on their own, and to have questions for you based on direct-to-consumer advertising from vendors, and on the experiences of their friends and family. >>READ MORE>>
Staff Management
Enable Staff to Navigate Change with Success
By Dave Anderson, OD
Change or perish: A successful practice updates and improves itself frequently. The ability to train staff effectively to keep up with needed changes is the key to making it work. >>READ MORE>
ROB Editors
A World Gone Digital: Action Steps for Optometric Practices
By ROB Editors
Excerpted from the newly published 2016 version of Vision Source’s Navigation Guide to MEGATRENDS in Eyecare Practice: A 20-page report outlining marketing forces and consumer behavior affecting the profession now and in the future. Included are implications for ODs and action steps to capture opportunities.
>>READ MORE>>
Digital Strategy
Drive Practice Growth with Mobile-Ready Web Site
By Nancy Rausman
Is your practice web site ready to be viewed and easily used on smartphones and tablets? Today, it’s be mobile-ready or be invisible, as powerful search engines prioritize businesses that are.
>>READ MORE>>
ROB Fast Fact
Market Opportunity: Compete More Effectively with Online Retailers
More of your patients than you might have guessed are satisfied with their online eyewear purchases, findings from The Vision Council’s 2015 VisionWatch Internet Influence Report suggest. Most of the 812 consumers surveyed, who purchased eyewear online within the previous six months, were satisfied with their purchase experience. Indeed, 57.1 percent rated their recent online buying experience as “excellent,” and 35.1 percent rated their recent online purchase experience as “good.”
Click HERE to read more on competing effectively with online retailers, from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD.
In Brief
New Product Offers Mobile Eye Testing
Pupil, a Colorado-based startup, has launched an on-demand vision testing service. Unlike other mobile eye exams, Pupil’s devices offer diagnostic screening capabilities utilizing retinal imaging and eye pressure devices for a more thorough assessment of eye health. >>READ MORE>>
Eyefinity Achieves EHNAC Healthcare Network Accreditation
Eyefinity, a provider of optometric practice management and EHR solutions, announced it has achieved full accreditation for the Healthcare Network Accreditation Program (HNAP). >>READ MORE>>
Challenge –> Solution
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Practice Challenge…
How do I drive sales in the optical?Your optical faces steep competition from other local ODs and optical shops, the optical super-chains and online retailers. Here is how three contributors are finding new streams of optical revenue and spurring sales.
…Practice Solution
- Eight Steps to Profit in a Sports Vision Specialty
- Embrace Online Eyewear–but Capture In-House Sales
- Optical Sales Booster: Know When to Use the Hard Sell vs. Soft Sell
Recent Articles of Note
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Getting There: Planning a Successful Optometric Career
By Robert Schultz -
Be Positive, and Always Thank Your Patient
An Optometric Minute video with Eric M. White, OD -
Capture Rate Booster: Train Staff to Fill Patient Prescriptions
By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDO
