New This Week
Design Your Office for HIPAA Privacy Compliance
Barbara Wright of Barbara Wright Design shows how she designs the physical space of an optometry office to meet HIPAA requirements for patient privacy. Third in a series on optical design.>>READ MORE >>
Finance
Patient Financing: Employ it for a Marketing Advantage
By Gary M. Freestone, OD, and Charla Thrash
Offering financing on optical goods and eyecare services provides a marketing advantage—if you show all patients how they can use it to extend their purchasing power.
Digital Strategy
Practice Web Site vs. Facebook Page: How They Should Differ to Generate Exams?
By Nancy Rausman
A practice web site and a Facebook page both help patients to find you online and schedule an exam. By making each one distinct in content and tone, you create a complementary set of marketing tools.
Contact Lenses
Daily Replacement CLs: Promote the Benefits to Patients
By April L. Jasper, OD, FAAO
Daily replacement contact lenses are a comfortable and healthy option that patients enjoy wearing. Increase your CL fits by educating all patients on the benefits of this modality.
SPONSORED CONTENT
Elevate Satisfied Patients to Loyal Patients
Hear a Power Hour analysis of the Harvard Business Review study on how loyal patients—different from satisfied patients–provide a long-term annuity to your practice.
>>READ MORE>>
ROB Fast Fact
When Did Parents Last Buy Rx Eyewear for their Children?
Many parents are buying their children prescription eyewear, but there are still inroads to be made, findings from the 2014 Vision Council VisionWatch Parent Child Vision Care Report suggest. Among the 1,200 children whose parents said they regularly wore Rx eyeglasses, around 45.1 percent purchased eyeglasses for one of their children within six months of being surveyed in January of 2014.
Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on showing parents how eyewear can improve the lives of their children.
In Brief
Office Manager Certification Course from OD Excellence to Begin New Session
Registration is open for the “Office Manager Certification Course,” to be conducted at the 2014 International Vision Conference, July 31-August 2. The International Vision Conference is hosted by OD Excellence.
>>READ MORE>>
C&E Vision and Luxottica Contest: Win a Practice Makeover
C&E Vision Services, Inc., a national optical buying group, has teamed up with Luxottica to makeover the retail space of the winner of a contest they are conducting.
<<READ MORE>>
Challenge –> Solution
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Practice Challenge…
How do I profitably invest in instrumentation?Instrumentation is one of the most important investments your practice makes. It benefits patients by enhancing the care you provide, and it sends a high-tech message about your practice brand. Here is how some doctors approach this challenge.
…Practice Solution
- Updated Refraction Instrumentation: Take Exam Experience to Next Level
- Corneal Topographer: Elevate Care and Profits
- Wavefront Analyzer: Do In-Depth Diagnostics in Less Time
Recent Articles of Note
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Getting There: Planning a Successful Optometric Career
By Robert Schultz -
Be Positive, and Always Thank Your Patient
An Optometric Minute video with Eric M. White, OD -
Capture Rate Booster: Train Staff to Fill Patient Prescriptions
By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDO
