New This Week
Prescribe New Products that Relieve Digital Eye Strain
Andrew Karp, of VM and 20/20 Lenses & Technology, and Mark Mattison-Shupnick, of 20/20 Opticians Handbook, discuss the OD’s prime opportunity to prescribe new optical solutions to relieve patients from digital eye strain. >>READ MORE>>
Staff Management
Develop a Winning Staff with a System to Reward All Employees
By Chad Fleming, OD, FAAO
Maximize productivity and morale with a production incentive model that rewards everyone in the practice when profits grow.
>>READ MORE>>
Social Media
You Received a Bad Online Review, So Now What?
By Justin Bazan, OD
Responding well to an angry review can turn a disgruntled patient into a powerful practice advocate. Read five angry reviews and suggested responses.
>>READ MORE>>
Contact Lenses
Build a Contact Lens Specialty with a Success System
By Ken Krivacic, OD, MBA
Follow a success plan and reinforce the message that you are the CL specialist to see. Growth will follow. >>READ MORE>>
ROB Fast Fact
What Kind of AR Treatment is Increasing in Sales?
Anti-reflective lens treatments that guard against blue light from computers, smartphones and other electronic devices, are gaining a foothold in the eyewear market, findings from Jobson Optical Research’s 2015 Premium Lens MarketPulse study suggest. Some 63 percent of retailers said they offered a new AR lens in 2014 that also reduced blue light. They say it has replaced, on average, 22 percent of standard AR.
Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on educating your patients about the products that will protect their eyes from damaging blue light.
In Brief
Alcon Introduces CLEAR CARE PLUS Cleaning & Disinfecting Solution
Alcon announced the U.S. launch of CLEAR CARE PLUS Cleaning & Disinfecting Solution, containing HydraGlyde Moisture Matrix technology, for cleaning and disinfecting contact lenses. >>READ MORE>>
ABB OPTICAL GROUP Announces Annual ABB Cares Program
ABB OPTICAL GROUP will begin accepting applications for its second annual ABB Cares program on Monday, Aug. 3, 2015. <<READ MORE>>
Challenge –> Solution
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Practice Challenge…
How do I give my optical dispensary a competitive edge?Your optical faces steep competition from other local ODs and optical shops, the optical super-chains and online retailers. Here is how three contributors are finding new streams of optical revenue and spurring sales.
…Practice Solution
- Make Protective Sports Eyewear a Practice Differentiator
- Boost Frame Sales: Have Staff Model the Top Styles
- Embracing Electronic Eyewear at Retail
Recent Articles of Note
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Getting There: Planning a Successful Optometric Career
By Robert Schultz -
Be Positive, and Always Thank Your Patient
An Optometric Minute video with Eric M. White, OD -
Capture Rate Booster: Train Staff to Fill Patient Prescriptions
By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDO
