ROB Archives

July 6, 2016

New This Week

Help Your Patients by Identifying their Vision Needs

Tommy Lim, OD, says not to forget to focus on the vision portion of the comprehensive exam, including offering solutions to computer eye fatigue syndrome, vision while driving and the need for progressive eyeglass wearers to see well both near and far. Prescribing specific lenses to patients while they are still in the exam chair, and handing them off to the optical with instructions for the optician, helps ensure patients purchase the eyewear that best suits their needs. >>READ MORE>>

Practice Management

3 Steps to Choosing the Right OD Network


By Rod Snow, OD
There are many threats to independent optometry. Optometric networks, or alliances, can help. Here are three key steps to ensure you choose the right one. >>READ MORE>

Professional Development

The OD-Owner as Practice CEO

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By ROB Editors

Excerpted from the newly published 2016 version of Vision Source’s Navigation Guide to MEGATRENDS in Eyecare Practice: A 20-page report outlining marketing forces and consumer behavior affecting the profession now and in the future. Included are implications for ODs and action steps to capture opportunities.  >>READ MORE>>

Innovation in Practice

Replace Procedural Habits with Innovative Habits


By Mile Brujic, OD

Practice procedures often are created for efficiency–but they can stand in the way of best serving patient needs by offering innovative visual products and solutions. In our practice, a system to categorize patients needed to be altered to capture opportunities with innovative multifocal contact lens options. >>READ MORE>>


 

ROB Fast Fact

Market Opportunity: Provide Vision Aids for Low Vision Patients

Many of your low vision patients may not realize that there are vision aids that can help them, results of The Vision Council’s VisionWatch 2015 Low Vision Report suggest. Some 52.7 percent of caregivers for low vision patients say the visually impaired patient is aware of products that can help them, while 25.3 percent say the patient does not know such products exist,and 22 percent of caregivers for low vision patients say they don’t know whether the patient is aware of these products.

Click HERE to read more on better serving low vision patients, from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD.

In Brief

Essilor Launches Competition to Facilitate Low Cost Vision Care

Essilor is launching the See Change Challenge, a competition to uncover what it described as “low-cost, easy-to-use and scalable solutions that can be used by primary vision care providers in under-served areas to accurately measure eye refractive errors.”  >>READ MORE>>

Shamir Launches Spark Mi Measurement Device

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Shamir Insight is launching its newest measurement device, Spark Mi. Shamir’s new device looks and acts like an ordinary tabletop mirror, but is an advanced new measuring device that allows ECPs to take all required measurements in one click, for clear and most dark lenses. >>READ MORE>>

 

Challenge –> Solution

Recent Articles of Note

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