ROB Archives

July 5,2011

Staff Communications: Fruitful Staff-Patient Phone Conversations

By Amir Koshnevis, OD

Video 6-27-11

Amir Koshnevis, OD of Carolina Family Eye Care, in Charlotte, N.C.,  trains his staff to not only answer a patient’s questions over the phone, but to understand the real patient need that underlies the questions. Understanding the real reason for the call, he stresses, makes a phone conversation patient-centric and provides opportunities for the patient to come into the office to have their needs addressed.

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Pediatric Frames: Balance Child and Parental Preferences

By Katie Wolford

Katie Wolford

When children need eyewear, the best result occurs when you assess the child’s needs and tastes and then those of their parents. Finding a balance between the two will provide the optimal selection.

Offer a Frame the Child Likes Best
If a child is excited about the frame they selected, they have a greater chance of wearing their eyewear consistently. For that reason, the optician should first show the features of the frame the child seems most drawn to. Once the child has that frame on their face or in their hand…

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Practice Pearls & Slideshow: Practice Management Doc Stars

 

Practice Pearls Slideshow

Meet 35 optometric business innovators, who have each created a robust practice through their creativity and ingenuity. Review of Optometric Business and Vision Monday present a special, first-time collaborative project, Optometric Business Innovators 2011. This week, we share practice pearls and a slideshow featuring marketer and digital strategy innovators…

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Bridge the Execution Gap: Evaluate Yourself as Practice CEO

By Arthur Geary

By Arthur Geary

This is the second in a series of articles examining the discipline of execution in business: Bridge the Execution Gap: Leadership-Culture-Process, the 3 Pillars that Support Execution, and Will Take Your Practice From Business Plan to RESULTS!

As practice CEO, you can close the gap between business plan and execution by understanding the leadership qualities you need to possess, and how to use that leadership to guide your practice…

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ROB Fast Fact

Broad Range of Frame Colors Important to Children

ROB Fast Fact

Some 61 percent of independent optical retailers said having a broad range of frame color choices is very important to children, according to Jobson Research’s 2010 Kid’s Eyewear MarketPulse Survey, which can be purchased here. Thirty-eight percent said broad color choice is “somewhat important,” and just 1 percent said it is not important at all.


In Brief

Vistakon Launches Eye Health Radio Show

Transitions

Vistakon, a Division of Johnson & Johnson Vision Care, introduced Healthy Vision with Dr. Val Jones, a new radio program devoted to educating and improving the eye health of Americans.

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In Brief

Transitions Optical Introduces Eyecare Practice of the Year Awards Program

In Brief

Transitions Optical is introducing a new awards program to celebrate loyal eyecare practice partners who are actively promoting healthy sight to their patients and within their local communities. Through the Transitions Eyecare Practice of the Year awards program, up to three finalists will be recognized for their year-long achievements in December, and one practice will be named the “2011 Eyecare Practice of the Year” during Transitions Academy in January 2012.

To be considered for the Transitions Eyecare Practice of the Year award, all eyecare practices must complete a nomination form, found at www.Transitions.com/ECPoftheYear, or be nominated by a laboratory, lens manufacturer or industry organization. Eyecare practices must be an independent office that is either a single location or part of a non-franchise group practice with fewer than four locations, and must have a strong photochromic lens share. All nominees will be evaluated on their performance in several factors, including: overall growth of photochromic lenses and alignment to Transitions Optical; efforts to support the Transitions brand through marketing programs and promotions; quality of education provided to staff and patients; efforts to promote healthy sight within their local communities; and an overall commitment to educating patients about the importance of healthy sight and benefits of Transitions lenses. Nominations are due by November 5, 2011.

 “There’s no question that eyecare professionals are on the frontline of delivering healthy sight to patients,” says Scott Henning, director, U.S., ECP sales and marketing, Transitions Optical. “We created the Transitions Eyecare Practice of the Year program as a way to nationally recognize those who continue to go above and beyond to meet the vision care and vision wear needs of their patients, and promote healthy sight within their local communities.”

All Transitions Eyecare Practice of the Year finalists will receive a trip for two to the 2012 Transitions Academy, held January 29-31 at the Rosen Shingle Creek in Orlando. In addition to a trophy and recognition during Transitions Academy, the winning practice will receive a cash prize to use toward a staff-wide employee celebration, an espresso/cappuccino machine and branded materials for the entire office, and use of the Transitions Eyecare Practice of the Year logo to promote winning status through internal or external materials.

For additional information about the Transitions Eyecare Practice of the Year program, and to download a nomination form, visit www.Transitions.com/ECPoftheYear, or contact Transitions Optical customer service at (800) 848-1506.


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