ROB Archives

July 25, 2012

New This Week

Rethink the Influence of Language in Your Practice

Mike Rothschild, OD, and Amir Khoshnevis, OD, discuss the effect of language on the patient experience during an office visit. While Amir chooses words that reinforce the value of his optometric services and optical goods, Mike prefers straight talk that his patients are familiar with and comfortable hearing. Some commonly used terms to reconsider: “waiting room,” “pre-testing” and “fitting fees.” This is part of an ROB video series, “Mike and Amir Agree to Agree…and Disagree.”  >>READ MORE>>


Medical Eyecare

Make Eye Drops a Practice Builder

By Michael J. Dunn , OD

Natural homeopathic eye drops can be part of your treatment plan for a variety of ocular conditions. A key to success: Offer drops for sale, and make it easy for patients to comply.   >>READ MORE>>


Contact Lenses

Partner with a CL Distributor to Make Reordering Convenient and Simple

By Mary E. Boname, OD, MS, FAAO
Use a contact lens distributor to maintain your inventory and streamline patient reorders. The payoffs: Less work for you, and you retain valuable CL patients. >>READ MORE>>


Staff Management

Deliver Great Service with Staff Policies Based on Your Mission Statement

By April L. Jasper, OD, FAAO

Create and enforce staff policies that enhance the patient experience. To make it work, involve staff in the process. >>READ MORE>>


ROB Fast Fact

Why Haven’t You Taken Your Child to Receive an Eye Exam Recently?

Among the 1,532 parents responding to the Vision Council’s VisionWatch Parent for Child Report who have not taken their children to receive an eye exam within the past two years, 63 percent claim they have not taken their children for an exam because their children do not need an exam. Parents with children over the age of 10 living at home and parents with more than one child living at home were more likely than other parents to avoid eye exams for their children because of the belief that their children don’t need one.

Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on educating parents and your community about the importance of annual examinations.

In Brief

Prevent Blindness America and Transitions Optical Release “Focus on Eye Health and Culturally Diverse Populations” Resource

Recognizing that growing ethnic minority populations are at higher risk for many eye diseases, yet often have less access to and lower awareness of the need for preventive care, Prevent Blindness America and Transitions Optical, Inc., have introduced a new “Focus on Eye Health and Culturally Diverse Populations” report. The report–which overviews the serious eye health risks faced by African Americans, Asian Americans and Hispanics–is intended to serve as both a resource and call-to-action for government agencies, policymakers, organization leaders and patient advocates to make eye health education among these groups a national priority. >>READ MORE>>


Globally, We Are Losing Our Eye Health, a New Bausch + Lomb Study Reveals

Almost 70 percent of people from around the world would rather give up 10 years of their life, or even sacrifice one of their limbs, than lose their eyesight. Yet less than one third of those polled take the basic steps necessary to preserve eye sight, according to the “Barometer of Global Eye Health,” a new global survey released by Bausch + Lomb. >>READ MORE>>

 


ROB Poll Results

Why Do Patients Leave? Readers Cite Inability or Unwillingness to Pay for Services as the Top Reason

Asked about the most common reason that patients leave their practice, 42 percent of ROB readers cited patients who are unable to afford their services or no longer want to make the investment. Thirty-one percent said patients most commonly leave their practice due to dissatisfaction with their services or products, while another 27 percent said patients most frequently leave their practice because they are relocating.

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