ROB Archives

July 23, 2014

New This Week

Imparting Business Skills to OD Students

Janice Mignogna, FAAO, director of the Irving Bennett Business and Practice Management Center at Salus University, details the genesis and expansion of this comprehensive program designed to impart business skills to optometry students. A four-video interview.
>>READ MORE >>

Finance

Key Questions to Ask When Financing a Second Practice Acquisition


By Bob Schultz
When seeking financing for a second practice acquisition, asking four key questions can help you to borrow well–and become profitable sooner.

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Co-Management

OD-MD Partnerships: Shared Practice Can Benefit Both

By David I. Geffen, OD, FAAO

With health care becoming more team-based, a practice partnership between optometrists and ophthalmologists makes sense. Make sure the co-ownership agreement benefits both parties.

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Medical Eyecare

Diabetic Co-Management: Capture a Growing Opportunity

img1By Teresa Narayan, OD
Diabetes is an epidemic. Equip yourself to treat the growing number of diabetic patients, and you can expand your scope of practice and increase revenues, as well. The key: equip yourself and communicate well.

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ROB Fast Fact

How Likely Are Patients to Buy Contact Lenses Online?

img1Nearly a quarter of patients say they are likely to purchase their next contact lens supply online, according to Jobson Optical Research’s 2013 Contact Lens Insight Survey. Some 21.8 percent say they are

“very likely” to buy their next contact lens purchase online, while 16.3 percent say they are “somewhat likely.” Some 27.3 percent say they are not sure where they will purchase their next contact lens supply, and, on the bright side, 17.9 percent say they are “not very likely” to make their next contact lens purchase online, and 16.7 percent say they are “not at all likely” to do so.

Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on three steps that make it easy for patients to purchase contact lenses from you.

In Brief

ZEISS Digital Lens Targets Enhanced Mobile Device Use

ZEISS has launched a new product–ZEISS Digital Lens–to address the vision needs of the Millennial generation, along with consumer marketing program designed to raise awareness and drive demand for the product.
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Transitions Optical Launches Sweepstakes with Walt Disney World Resort

img1 As part of its Official Sponsor of Sightseeing campaign and sponsorship agreement with Walt Disney World Resort, Transitions Optical is launching a series of sweepstakes, giving consumers a chance to see and experience life in a more vibrant way with a grand prize vacation to a signature event at Walt Disney World Resort. During the first sweepstakes, called the “Transitions Feast Your Eyes Sweepstakes,” consumers can enter to win a grand prize trip for four to attend the Epcot International Food & Wine Festival..
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Challenge –> Solution

Recent Articles of Note

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