ROB Archives

July 20, 2016

New This Week

Building a Dry Eye Practice

Gina M. Wesley, OD, MS, FAAO, recommends evaluating all patients for clinical signs of dry eye, as well as asking all patients questions about the quality of their day-to-day vision and eye comfort. Taking the small amount of time needed to ask simple questions, and keeping in mind that dry eye most likely affects nearly all patients, will allow you to tap into a growing opportunity to better serve your patients and grow your practice. >>READ MORE>>

Doctor-Patient Relations

Set Protocols to Resolve Conflicts


By Thuy-Lan Nguyen, OD
Disputes between optometric staff and patients can arise. Set protocols for speedy resolution by recognizing your patients’ personality types, meeting their needs and ensuring that they leave your office satisfied. >>READ MORE>

Digital Strategy

Update Your Web Presence Seasonally–and Sell More Products

img1
By Nancy Rausman, OD

The seasonal promotions you offer in your office should be reflected on your web site and social media pages. Create a web presence that is relevant to the seasonal needs of your patients.  >>READ MORE>>

Practice Management

Four Ways to Prime Your Practice for Growth


By Kelly MacDonald, OD

Your practice communications should communicate to patients the full range of services and technology you provide. Here are four ways to enhance your practice brand and position your practice for growth. >>READ MORE>>


 

ROB Fast Fact

Market Opportunity: Learn What Matters to Patients in Sports Sunwear

Your patients have preferences for sports sunwear that are worth learning about, findings from The Vision Council’s VisionWatch 2016 Sports Sunglass Report suggest. To assess purchasing motivation for sports sunglasses or goggles, the survey the report was based on asked respondents to rate what was most important to them in sports sunwear. On a scale between “Not Important At All” and “Very Important,” respondents rated certain features that were valued at the time of their purchase. Almost 3-in-4 respondents stated that comfort was very important. Durability and UV protection were the next most important features for sports sunglasses (about 65-66 percent for each feature).

Click HERE to read more on prescribing and selling sports sunwear, from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD.

In Brief

ACUVUE Introduces New Monthly CL

Johnson & Johnson Vision, Care Inc., announced the U.S. launch of ACUVUE VITA Brand,  a 30-day daily wear contact lens with new HydraMax Technology that is designed to provide superior comfort throughout the month. >>READ MORE>>

New AngioVue Retina Imaging System Available

img1
Optovue (OCT) and OCT angiography (OCTA) recently announced the immediate availability of AngioVue Retina, a proprietary imaging system that provides retina specialists with a non-invasive, dyeless way to quickly visualize blood flow in the retina. >>READ MORE>>

 

Challenge –> Solution

Recent Articles of Note

Click to comment

You must be logged in to post a comment Login

Leave a Reply

To Top
  
Subscribe Today Free...
And join more than 25,000 optometric colleagues who have made Review of Optometric Business their daily business advisor.
YOUR EMAIL
FIRST NAME
LAST NAME
  
Subscribe Today Free...
And join more than 25,000 optometric colleagues who have made Review of Optometric Business their daily business advisor.
YOUR EMAIL
FIRST NAME
LAST NAME
Subscribe Today for Free...
And join more than 35,000 optometric colleagues who have made Review of Optometric Business their daily business advisor.
Subscribe Today for Free...
And join more than 35,000 optometric colleagues who have made Review of Optometric Business their daily business advisor.