New This Week
Gina M. Wesley, OD, MS, FAAO, recommends evaluating all patients for clinical signs of dry eye, as well as asking all patients questions about the quality of their day-to-day vision and eye comfort. Taking the small amount of time needed to ask simple questions, and keeping in mind that dry eye most likely affects nearly all patients, will allow you to tap into a growing opportunity to better serve your patients and grow your practice. >>READ MORE>>
By Thuy-Lan Nguyen, OD
Disputes between optometric staff and patients can arise. Set protocols for speedy resolution by recognizing your patients’ personality types, meeting their needs and ensuring that they leave your office satisfied. >>READ MORE>
The seasonal promotions you offer in your office should be reflected on your web site and social media pages. Create a web presence that is relevant to the seasonal needs of your patients. >>READ MORE>>
Your practice communications should communicate to patients the full range of services and technology you provide. Here are four ways to enhance your practice brand and position your practice for growth. >>READ MORE>>
ROB Fast Fact
Your patients have preferences for sports sunwear that are worth learning about, findings from The Vision Council’s VisionWatch 2016 Sports Sunglass Report suggest. To assess purchasing motivation for sports sunglasses or goggles, the survey the report was based on asked respondents to rate what was most important to them in sports sunwear. On a scale between “Not Important At All” and “Very Important,” respondents rated certain features that were valued at the time of their purchase. Almost 3-in-4 respondents stated that comfort was very important. Durability and UV protection were the next most important features for sports sunglasses (about 65-66 percent for each feature).
Click HERE to read more on prescribing and selling sports sunwear, from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD.
Johnson & Johnson Vision, Care Inc., announced the U.S. launch of ACUVUE VITA Brand, a 30-day daily wear contact lens with new HydraMax Technology that is designed to provide superior comfort throughout the month. >>READ MORE>>
Optovue (OCT) and OCT angiography (OCTA) recently announced the immediate availability of AngioVue Retina, a proprietary imaging system that provides retina specialists with a non-invasive, dyeless way to quickly visualize blood flow in the retina. >>READ MORE>>
Challenge –> Solution
How do I better communicate with my patients?
Effective communication is essential to your ability to serve patients and grow your practice. Three contributors share how they forge strong relationships with patients, and ensure their treatment plans and recommendations are followed.
- How Patients View Us: Know Your Non-Verbal Cues
- How to Turn Disgruntled Patients Into Practice Fans
- Make All Patients Feel Welcome with Inclusive Language
Recent Articles of Note
Getting There: Planning a Successful Optometric Career
By Robert Schultz
Be Positive, and Always Thank Your Patient
An Optometric Minute video with Eric M. White, OD
Capture Rate Booster: Train Staff to Fill Patient Prescriptions
By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDO