ROB Archives

July 12, 2011

New This Week

Convince Patients to Try New Contact Lens Modalities

ROB Optometric Minute Video Series

Robert A. Davis, OD,of The Eye Center in Pembroke Pines, Fla., encourages patients to try new contact lenses. He does not prejudge patients’ ability to pay for new lenses, emphasizes the enhanced comfort of today’s contact lenses, and places the new lenses on the patient’s eyes to show them what he means. >>READ MORE>>


Manage Your Practice Image with Online Reviews

By Justin Bazan, OD

You can shape how patients view you, and the kind of patients your practice draws, by carefully choosing between online review sites, and strategically responding to criticism. >>READ MORE>>


.Practice Pearls & Slideshow: Practice Management Doc Stars

Meet 35 optometric business innovators, who have each created a robust practice through their creativity and ingenuity. Review of Optometric Business and Vision Mondaypresent aspecial, first-time collaborative project, Optometric Business Innovators 2011. This week, we share practice pearls and a slideshow featuringcontact lens dispensingandpatient experienceinnovators. Stay tuned in the coming weeks for practice wisdom and slides featuring the rest of our optometric business innovators. >>READ MORE>>


OD to Dispensary Hand-Off: Open Dialogue can Improve Outcome

By Mark Hinton

Reinforcing the message from doctor to optical staff–and involving the patient–improves the chances that the patient will end up with the best possible eyewear option. >>READ MORE>>


Paying Attention to the Optical Dispensary Can Increase Revenues

By Michael Karlsrud

You can increase optical sales by simply paying attention to what goes on in the dispensary. Here are three steps to making that happen. >>READ MORE>>

ROB Fast Fact

Over Half of AR Lens Sales in $90+ Price Range

Some 60.8 percent of AR lens sales at independent practice locations fall in the $90-plus price range, according to Jobson Research’s 2010 Wholesale Lab Usage Study, which can be purchased here. Another 32.9 percent of AR lens sales are in the $50 to $90 price range, while just 6.2 percent are in the $30 to $50 range.

In Brief

VisionWeb Launches New Series to Boost Practice Efficiency

VisionWeb, a provider of technology services to the optical industry, has introduced a content series for eyecare providers, designed to help make optometric practices more efficient. Rather than focusing on service-specific solutions, the series will feature a full spectrum of topics related to the eyecare practice. By providing information on a broad range of issues and topics, VisionWeb intends for the series to serve a wider-audience, and support its goal of providing an informational and educational resource for eyecare providers. The series will feature eBooks, whitepapers and videos, all available online and for free. >>READ MORE>>


Bausch + Lomb’s “Daily Score” Makes Disposable Contact Lenses Accessible to Children

Bausch + Lomb announced “The Daily Score” promotion, designed to help make daily disposable contact lenses more accessible to children across the U.S. in time for the start of the new school year. This promotion will allow eyecare professionals to offer patients savings on Bausch + Lomb SofLens daily disposable lenses, enabling them to get the product at a cost of less than $1 per day. >>READ MORE>>


EyeMed Vision Care Adds Retinal Imaging Benefit

EyeMed Vision Care, a vision benefit company and part of Luxottica, has introduced retinal imaging as an optional benefit within a vision plan. Retinal imaging provides detailed photographs of the retina, the inner nerve layer that lines the back of the eye, as a diagnostic tool to monitor overall eye health. The photograph can be used to help detect such eye and health conditions as glaucoma, macular degeneration, diabetes, hypertension and cancer. >>READ MORE>>


Nearly Half of All Patients Requiring Vision Correction Significantly Astigmatic

Nearly half of patients requiring vision correction are significantly astigmatic in at least one eye, findings from a new study, sponsored by Johnson & Johnson Vision Care, shows. Data from the study further reveals that the prevalence of astigmatism is almost double in patients with myopia (nearsightedness) compared to those with hyperopia (farsightedness). These findings were recently published in Eye & Contact Lens, the peer-reviewed journal of the Contact Lens Association of Ophthalmologists (CLAO). >>READ MORE>>


Question of the Week

This Week’s Winner On…The Best Advice Given to Recent Optometry School Graduates

Congratulations to Jason Deviney!

“Read a book or two 12 on customer service. Don’t expect any real success unless you figure out the importance of it, because you will not learn it in school. Any fresh graduate can do a refraction and get a glasses prescription right most of the time, it’s the rest of the experience in your office that counts.”

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