Johnson & Johnson Vision Care (JJVCI) has launched 1-DAY ACUVUE DEFINE Brand Contact Lenses with LACREON Technology, offering eye enhancement contact lenses designed to healthfully accentuate natural beauty.
These contacts are now available at a limited number of independent eye doctors’ offices, with expanded product availability in the US to follow in the first half of 2015.
Johnson & Johnson Vision Care points out that 1-DAY ACUVUE DEFINE addresses a significant unmet need for natural-looking eye enhancement: the 2013 Gallup Study of the U.S. Consumer Contact Lens Market showed that one in three vision corrected teens/adults (32 percent) express a strong interest in purchasing a contact lens that enhances the natural beauty of their eyes.
1-DAY ACUVUE DEFINE Brand has iris-inspired designs that combine an outer darker limbal ring – to give eyes greater definition by creating contrast between the iris and sclera – and an inner translucent light-effects pattern – to add depth and definition without changing the eye’s natural color. According to Johnson & Johnson Vision Care, Independent research shows that people are more attracted to women and men with pronounced limbal rings, as limbal rings are associated with a healthy and youthful appearance. Interviews with over 40,000 women informed the design of the lens.
1-DAY ACUVUE DEFINE Brand will be available in plano and vision correction ranges from +1.00 to -9.00 with a base curve of 8.5 and diameter 14.2mm and is being introduced in three styles to complement all eye colors:
• 1-DAY ACUVUE DEFINE Brand Contact Lenses NATURAL SPARKLE
• 1-DAY ACUVUE DEFINE Brand Contact Lenses NATURAL SHIMMER
• 1-DAY ACUVUE DEFINE Brand Contact Lenses NATURAL SHINE
“1-DAY ACUVUE DEFINE provides personalized eye enhancement that uniquely interacts with each iris pattern,” explains Millicent Knight, OD, Head of Professional Affairs, JJVCI, US. “It is not a colored contact lens. “Colored contact lenses usually have opaque and pixelated, patterns that mask the natural beauty of the eye.1-DAY ACUVUE DEFINE offers subtle, natural-looking enhancement that allows the beauty of the eye to shine through.”
1-DAY ACUVUE DEFINE Brand also uses proprietary BEAUTY WRAPPED IN COMFORT Technology that fully encloses the pattern within the ultrathin lens material of 1-DAY ACUVUE MOIST Brand Contact Lenses, ensuring that the design pigments are not in contact with the surface of the eye or the eyelid.
