Specialty Contact Lenses: Growth Lies in Niches
By Judith Lee
Specialty Contact Lenses: Growth Lies in Niches
This is the third installment of a four-part series on optimizing contact lens sales.
Specialty contact lenses provide several key growth opportunities–if you look within niches such as dry eye, pediatrics, kerataconus, low vision and cosmeticcorrection.Here we examine two underservedniches: low astigmats, whose vision can be improved with toric contact lenses…
Hiring Top Talent: Assess Will-Do vs. Can-Do
By Daniel Abramson
Job candidates may becompetent in thehard skillsyou need, such as sales and marketing expertise or proficiency as an optician. However, they also need “will-do” soft skills, such as theright motivation,to be an asset to your practice.
Will-Do Enables Follow-Through
Let’s say you are interviewing a sales and marketingcandidate whose background and experience clearly show strong (hard) skills in prospecting for new customers selling retail.
Speak the Language of Patient Compliance
By Amir Khoshnevis, OD
Your words and phrases impact patient compliance. Learn how to communicate eye health recommendations powerfully to convincepatients to comply.
InfluenceImmediate and Long-Term Actions
Effective communication is achieved bothby verbal and non-verbal cues such as tone, gesture, posture and eye contact. The words we chooseare an essential tool to drive patient understanding and action. I’ve witnessed many doctors making eyecare recommendationswith too little awareness of the way they deliver the message.
