Prescribe an Annual Supply of Contact Lenses
By Judith Lee
Banish talk about boxes. Recommend and authorize your patients to buy annual supplies. It locks them in to calling your practice right when they need an annual exam, and makes it more likely they will comply with their recommended wearing schedule.
Digital Aptitude Assessed: Create an Action Plan
By Nathan Bonilla-Warford, OD
Last week, ROB published the Digital Aptitude Test, a simple quiz to help you determine how ready you are touse social media to promote your practice. Whether you scored high or low, you need a plan to be successful. Here are a dozen easy steps to help develop that plan.
A Check-Up for Your Practice
By Mark Wright, OD, FCOVD
A new year is upon us. Your patients need a yearly check-up and so does your practice. Here is a 25-question checklist to work through to see if your practice is healthy and ready for the year.
Answer each question with either a YES or NO answer. When you are finished, count up the number of NO answers. Use the chart at the end of the checklist to determine the health of your practice.
