Adjusting the Mix of Contact Lenses : Recommend Daily and Monthly Lens Replacement, Improve Compliance and Profits
By Judith Lee
Adjusting the Mix of Contact Lenses
Recommend Daily and Monthly Lens Replacement, Improve Compliance and Profits
The facts show that a contact lens product mix with a preponderance of daily disposables and/or monthly lensesenhances patient compliance, resulting in higher practice revenues…
The Science of Selling
By Tom Moseman
Simply put, there are instances when the doctor needs to show authority, as well as situations when staff should foster a collaborative process of decision making. Good design can help to facilitate both.
Assess Your Digital Aptitude: How Digitally Oriented Are You?
By Nathan Bonilla-Warford, OD
Last week, ROB published the Digital Aptitude Test, a simple quiz to help you determine how ready you are touse social media to promote your practice. Whether you scored high or low, you need a plan to be successful. Here are a dozen easy steps to help develop that plan.
