ROB Archives

Jan. 8, 2014

New This Week

Put a Financial Management Strategy in Place

Carl Spear, OD, of Pensacola, Fla., advises that a practice must operate from a comprehensive financial management strategy. Set aggressive growth goals a year in advance, then track seven key areas of expenses (listed here). Also, include staff in the financial management process, since staff can find cost savings that translate into enhanced profits. >>READ MORE >>

Coding & Billing

Code Correctly to Eliminate Costly Losses


By Maria Sampalis, OD
Errant coding costs you money. Four steps can ensure that your reimbursements (and profits) don’t slip away. >>READ MORE>>

Staff Management

Address Angry Patients with the L.E.A.R.N. System

By Larry Golson, OD

Patients get angry despite your best efforts. Here is a proven system to effectively address angry patients and keep them satisfied and profitable to your practice. >>READ MORE>>

Contact Lenses

Daily Replacement Toric CLs: Offer Astigmatic Patients All the Benefits

img1By Dori Wolf, OD
Astigmatic patients can benefit from new toric contact lenses, now available for daily replacement. >>READ MORE>>

ROB Fast Fact

Do Your Patients Listen to Your Contact Lens Wear and Care Recommendations?

img1One-month replacement contact lenses are popular, but patients don’t like following your wear and care recommendations nearly as much. The most popular modality purchased are monthly disposables (45.1 percent), according to Jobson Optical Research’s 2013 Contact Lens Insight Survey. Discarding and replacing contact lenses every month was recommended by 37.5 percent  of respondents’ eye doctors, however only 32.3 percent of respondents said they usually change their contact lenses every month.
Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on what to do if patients do not comply with your recommendations and file a malpractice lawsuit.

In Brief

PEN Alters Annual Program to Include Coverage of Compliance and Coding Issues

Primary Eyecare Network (PEN), the practice development division of ABB OPTICAL GROUP, is updating its 18th annual educational series for doctors presented by John A. McGreal, OD. The 2014 series, which in the past covered only Medicare billing and coding, will have a broader scope and address the complex compliance and coding issues facing optometry today. >>READ MORE>>

Think About Your Eyes Consumer Campaign Picks Up Speed in 2014

img1Think About Your Eyes, a public eye health initiative sponsored by a non-profit organization under The Vision Council, announced that in 2014, it will continue a national consumer campaign designed to educate the public about the benefits of vision health and the importance of getting an annual comprehensive eye exam. Beginning in February, Think About Your Eyes will return with national cable television, radio, print and digital advertising in all 50 states, as well as consumer engagement through social media. Advertising is scheduled through the third quarter of 2014.

<<READ MORE>>

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