New This Week
Put a Financial Management Strategy in Place
Coding & Billing
Code Correctly to Eliminate Costly Losses
By Maria Sampalis, OD
Errant coding costs you money. Four steps can ensure that your reimbursements (and profits) don’t slip away. >>READ MORE>>
Staff Management
Address Angry Patients with the L.E.A.R.N. System
By Larry Golson, OD
Patients get angry despite your best efforts. Here is a proven system to effectively address angry patients and keep them satisfied and profitable to your practice. >>READ MORE>>
Contact Lenses
Daily Replacement Toric CLs: Offer Astigmatic Patients All the Benefits
By Dori Wolf, OD
Astigmatic patients can benefit from new toric contact lenses, now available for daily replacement. >>READ MORE>>
ROB Fast Fact
Do Your Patients Listen to Your Contact Lens Wear and Care Recommendations?
One-month replacement contact lenses are popular, but patients don’t like following your wear and care recommendations nearly as much. The most popular modality purchased are monthly disposables (45.1 percent), according to Jobson Optical Research’s 2013 Contact Lens Insight Survey. Discarding and replacing contact lenses every month was recommended by 37.5 percent of respondents’ eye doctors, however only 32.3 percent of respondents said they usually change their contact lenses every month.
Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on what to do if patients do not comply with your recommendations and file a malpractice lawsuit.
In Brief
PEN Alters Annual Program to Include Coverage of Compliance and Coding Issues
Primary Eyecare Network (PEN), the practice development division of ABB OPTICAL GROUP, is updating its 18th annual educational series for doctors presented by John A. McGreal, OD. The 2014 series, which in the past covered only Medicare billing and coding, will have a broader scope and address the complex compliance and coding issues facing optometry today. >>READ MORE>>
Think About Your Eyes Consumer Campaign Picks Up Speed in 2014
Think About Your Eyes, a public eye health initiative sponsored by a non-profit organization under The Vision Council, announced that in 2014, it will continue a national consumer campaign designed to educate the public about the benefits of vision health and the importance of getting an annual comprehensive eye exam. Beginning in February, Think About Your Eyes will return with national cable television, radio, print and digital advertising in all 50 states, as well as consumer engagement through social media. Advertising is scheduled through the third quarter of 2014.
Challenge –> Solution
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Practice Challenge…
How Can I Dress Up My Office–Cheaply?Patients, like any consumers, want to see what’s new. That’s true of your optical inventory and the services you provide, and it’s true of the very look of your office. Here are three simple—and inexpensive—ways to give your office a new look and feel.
…Practice Solution
- Appealing Office Spaces: Feature Art by Local Artists
- Set Your Office Environment for Your Patients
- Patient Comfort: The Little Stuff Pays Off Big Time
Recent Articles of Note
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Getting There: Planning a Successful Optometric Career
By Robert Schultz -
Be Positive, and Always Thank Your Patient
An Optometric Minute video with Eric M. White, OD -
Capture Rate Booster: Train Staff to Fill Patient Prescriptions
By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDO