New This Week
Offer Value-Added Services to Retain Contact Lens Patients
Robert A. Davis, OD, of The Eye Center in Pembroke Pines, Fla., provides value-added services to bond contact lens patients with his practice. He takes back unused lenses, lets patients test new contact lens designs, and provides 24/7 emergency service, all in an enthusiastic, patient-friendly environment. >>READ MORE>>
Ophthalmic Lenses
Spotlight Personalized Lenses with a Lens Education Center
By Jeffrey Rohlf, LDO
Create a lens education center where you can walk patients through the personalized lens measurement process and demonstrate the value of this premium vision correction option. >>READ MORE>>
Contact Lenses
Communication + Frequent Replacement=Happy Contact Lens Patients
By Bradford Ripps, OD
Make sure patients know how to care for their contact lenses–and explain why shorter replacement cycles help to maintain eye health and comfort. >>READ MORE>>
Search Engine Optimization
Make Your Web Site Easy for Patients to Find
By Justin Bazan, OD
Savvy marketers are profiting off your online identity—and making it harder for consumers to find your practice web site. Here are steps to put you at the top of the search list.
Just Over Half of ODs Have Facebook Accounts
Some 52.1 percent of ODs have an account or profile on Facebook while 21 percent have an account on LinkedIn, according to Jobson Optical Research’s Internet Usage Study. Some 11.1 percent have a page on MySpace; 11.3 percent have a Twitter account; 12 percent have a SightNation profile; 1.6 percent have a Foursquare account while 5.7 percent have a profile on Yelp. Another 14.5 percent have no profile or account on any social network and 0.5 percent have an account on an “other” social network not listed on the survey.
Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on crafting a comprehensive digital strategy.
Register Now for Free ROB Webinar: “Pricing Optical Products to Maximize Gross Profit”
Review of Optometric Business will present “Pricing Optical Products to Maximize Gross Profits” on March 8, 2012, at 7:30 pm EST. This one-hour webinar, free to all who register, will be presented by Neil Gailmard, OD, MBA, FAAO, one of the most widely read and respected authorities in the field of optometric practice management. >>READ MORE and REGISTER>>
February is AMD/Low Vision Awareness Month: Does Your Practice Adequately Serve these Patients?
Age-related macular degeneration is a leading cause of vision loss, affecting more than 2 million Americans age 50 and older, according to Prevent Blindness America. Low vision aids can make the most of remaining vision–if your patients know you have services that can provide them with these aids. Click HERE to down an AMD fact sheet to distribute to patients along with materials letting these patients know you are there for them.
ROB Poll Results
Most Take Multifaceted Approach to Motivate Staff
Asked how they motivate staff, 57 percent said they use a combination of strategies including monetary bonuses, yearly merit-based salary increases, gift cards and other rewards, non-monetary recognition and employee discounts on products and complimentary eyecare. Twenty-nine percent rely on monetary bonuses; 7 percent rely on gift cards and other rewards while another 7 percent depend on non-monetary recognition such as acknowledgement by the doctor at staff meetings.
