New This Week
How It’s Done: Developing a Leadership Team in Your Practice
Mike Rothschild, OD, of LeadershipOD (www.leadershipod.com) describes the process he created for developing a leadership team within an optometric practice. This requires identifying staff members with true potential to be practice leaders on your staff. Further, you must allocate the time and resources to give them the training and confidence they need to lead. When the process is complete, the staff is empowered and motivated–and the OD is freed up to develop the practice to its full potential. >>READ MORE >>
Managed Care
OD-MD Expense Sharing: Cost-Saver, Practice-Builder
By Crystal Brimer, OD, FAAO
Sharing office space and expenses with an MD can take you to the next success level with an upscale environment and source of referrals. >>READ MORE>>
Doctor-Patient Relations
Ritz-Carlton Lessons, Part 2: Improving Patient Service
By Jeffrey W. Robertson, OD,
and Jennifer C. Lane, OD
An optometric practice can apply legendary service principles from the Ritz-Carlton training program. Part 2 of a series.
>>READ MORE>>
Medical Eyecare
6 Strategies to Grow a Dry Eye Specialty
By ROB Editors
Apply proven approaches to profitably serve your dry eye patients—and differentiate your specialty practice.
>>READ MORE>>
ADVERTORIAL
Eyefinity EHR Spotlight: Ami C. Ranani, OD
A strong advocate and early adopter of advanced products, Dr. Ranani has used Eyefinity practice management and EHR solutions for more than 20 years. Beginning with RLISYS, an Eyefinity legacy practice management system, then transitioning to OfficeMate®/ExamWRITER®, the move to Eyefinity® EHR was a natural step in his practice’s evolution.
Read as Dr. Ranani shares why it was so important for his practice to keep up in an ever-changing industry, how he made it happen and why he chose Eyefinity EHR to aid his success.
>>READ MORE>>
ROB Fast Fact
At What Age Do Most CL Wearers Begin Wearing Contacts?
The mid-teenage years are prime time for the start of contact lens wearing, findings from Jobson Optical Research’s 2013 Contact Lens Insight Survey reveal. Some 32.8 percent of current contact lens wearers say they began wearing contacts between the ages of 15 and 18. However, the 11-14 age segment is increasingly becoming the time frame for the start of contact lens wear. In 2013 21.3 percent say they started wearing contacts between the ages of 11 and 14. That is up from 20.5 percent in 2012, 19.6 percent in 2011 and 18.3 percent in 2010.
Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on creating marketing messages for teens who want to wear contact lenses.
In Brief
Essilor Launches 2014 Consumer Ad Campaign for Xperio UV Rx Polarized Lenses
Essilor of America announced the launch of its second year of national consumer advertising for Xperio UV Rx polarized sun lenses.
>>READ MORE>>
New Binocular Hand-Held Refractometer and Vision Analyzer
Adaptica has introduced the 2WIN, a hand-held binocular refractometer and vision analyzer. It measures refraction of both eyes at the same time, at a distance of about three yards, or one meter. It is particularly indicated for measuring refraction of infants and children from two months of age, seniors, impaired and non-cooperative patients.
Challenge –> Solution
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Practice Challenge…
How Can I Dress Up My Office–Cheaply?Patients, like any consumers, want to see what’s new. That’s true of your optical inventory and the services you provide, and it’s true of the very look of your office. Here are three simple—and inexpensive—ways to give your office a new look and feel.
…Practice Solution
- Appealing Office Spaces: Feature Art by Local Artists
- Set Your Office Environment for Your Patients
- Patient Comfort: The Little Stuff Pays Off Big Time
Recent Articles of Note
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Getting There: Planning a Successful Optometric Career
By Robert Schultz -
Be Positive, and Always Thank Your Patient
An Optometric Minute video with Eric M. White, OD -
Capture Rate Booster: Train Staff to Fill Patient Prescriptions
By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDO
