New This Week
By ROB Editors
Opportunity for ODs in patient demand: Increase eyecare services to existing patients, expand care to elderly and those most at risk for treatable eye diseases. >>READ MORE>>
By Maria Higgins, OD
Design a social media strategy to promote your practice that optimizes the strengths of each social media site.
Effectively filing loss-of-business claims can keep your practice afloat after a disaster. >>READ MORE>>
ROB Fast Fact
Many ODs neglect talking to patients about contact lenses, findings from Jobson Optical Research’s 2014 Contact Lens Insight report suggest. Some 72.5 percent of respondents say they were prescribed contacts only after going to their eye doctor and asking about contact lenses. Just 22.1 percent say their eye doctor recommended that they try contact lenses. Some 5.4 percent say they started wearing contacts by some “other” means.
Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on taking the lead in talking to patients about the opportunity to wear contact lenses.
Essilor will expand The Power of 3 rebate program by adding a rebate incentive on Rx sunwear. The Power of 3X initiative, launching April 1, 2015, will continue to drive patients to their local independent ECP and offer a direct incentive to purchase premium lenses including: Crizal No-Glare, Transitions Adaptive, and Varilux progressive lenses, and new this year, Xperio UV, Essilor’s premium prescription polarized lenses.
National eye health initiative Think About Your Eyes (TAYE) has formed a partnership with All About Vision, bolstering the campaign’s efforts to provide consumers with accurate, up-to-date information about vision health and its impact on overall well-being.
Challenge –> Solution
How do I promote my products and services?
Publicizing the vision and medical eyecare and products you provide is essential to practice success. Here is how three ROB contributors let their community members know what their practice has to offer.
- Health Fair = Healthy Business
- Billboards: Promote Your Practice Identity to Your Community
- The Making of a Successful Promotional Campaign
Recent Articles of Note
Getting There: Planning a Successful Optometric Career
By Robert Schultz
Be Positive, and Always Thank Your Patient
An Optometric Minute video with Eric M. White, OD
Capture Rate Booster: Train Staff to Fill Patient Prescriptions
By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDO