New This Week
Building a Pediatrics & Vision Therapy Specialty
Jessi Lee, OD, advises doing a demographic analysis to locate an area with young families before building a specialty in pediatrics and vision therapy. Establish the value of your services, and referrals will come from parents, community groups and school connections. >>READ MORE>>
Frames
Nine Ways to Manage Your Frame Board Profitably
By Chad Fleming, OD, FAAO
Frame board management is simplified–and profits increase—when you adopt a less-is-more system. >>READ MORE>
Digital Strategy
Increase Your Marketing Reach with Pinterest & Instagram
By Nancy Rausman
Boost appointments with photo-sharing social networks Pinterest and Instagram. See simple steps to get started. >>READ MORE>>
SPONSORED CONTENT
Finances
Retirement Planning Made Easy for AOA Members
By Peter Polovsky,
Senior Retirement Program Specialist at AXA Equitable
Providing retirement planning options for yourself and your staff is economical and easy for AOA members with AXA Equitable’s Members Retirement Program. >>READ MORE>>
ROB Fast Fact
Market Opportunity: Provide Products to Ease Digital Eye Strain
You have an opportunity to serve patients experiencing digital eye strain, findings from The Vision Council’s 2016 Digital Eye Strain Report suggest. Sixty-five percent of Americans report experiencing symptoms of digital eye strain, according to the study. Thirty-six percent report experiencing neck/shoulder/back pain, while 35 percent say they experience eye strain. Twenty-five percent say they experience headaches, while another 25 percent report blurred vision, and 24 percent say they experience dry eyes.
Click HERE to read more on educating patients on digital eye strain, and selling them the products that can help, from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD.
In Brief
Kopin Debuts Solos, Smart Eyewear for Cyclists
Kopin Corp. has introduced Solos, an ultra-lightweight smart eyewear aerodynamically designed for optimal performance, comfort and style while cycling. >>READ MORE>>
New (Almost) Clear Blue Light-Protecting Lens
Luzerne Optical Laboratories is releasing TheraBlue, a new lens technology for protection from HEV (High Energy Visible) blue light. <<READ MORE>>
Challenge –> Solution
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Practice Challenge…
How do I increase revenues in my practice?Your practice faces challenges–and revenue growth opportunities–every day. Here is how three top ROB contributors are finding large and small ways to ramp up revenues.
…Practice Solution
- Six ROI Winners for Your Practice
- Reduce Costly Lens Remakes
- OCT: Your Medical Eyecare Practice-Builder
Recent Articles of Note
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Getting There: Planning a Successful Optometric Career
By Robert Schultz -
Be Positive, and Always Thank Your Patient
An Optometric Minute video with Eric M. White, OD -
Capture Rate Booster: Train Staff to Fill Patient Prescriptions
By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDO
