ROB Archives

Jan. 20, 2016

New This Week

Building a Pediatrics & Vision Therapy Specialty

Jessi Lee, OD, advises doing a demographic analysis to locate an area with young families before building a specialty in pediatrics and vision therapy. Establish the value of your services, and referrals will come from parents, community groups and school connections. >>READ MORE>>

Frames

Nine Ways to Manage Your Frame Board Profitably

By Chad Fleming, OD, FAAO
Frame board management is simplified–and profits increase—when you adopt a less-is-more system. >>READ MORE>

Digital Strategy

Increase Your Marketing Reach with Pinterest & Instagram

img1By Nancy Rausman
Boost appointments with photo-sharing social networks Pinterest and Instagram. See simple steps to get started.  >>READ MORE>>

SPONSORED CONTENT

Finances

Retirement Planning Made Easy for AOA Members

By Peter Polovsky,
Senior Retirement Program Specialist at AXA Equitable

Providing retirement planning options for yourself and your staff is economical and easy for AOA members with AXA Equitable’s Members Retirement Program. >>READ MORE>>


ROB Fast Fact

Market Opportunity: Provide Products to Ease Digital Eye Strain

You have an opportunity to serve patients experiencing digital eye strain, findings from The Vision Council’s 2016 Digital Eye Strain Report suggest. Sixty-five percent of Americans report experiencing symptoms of digital eye strain, according to the study. Thirty-six percent report experiencing neck/shoulder/back pain, while 35 percent say they experience eye strain. Twenty-five percent say they experience headaches, while another 25 percent report blurred vision, and 24 percent say they experience dry eyes.

Click HERE to read more on educating patients on digital eye strain, and selling them the products that can help, from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD.

In Brief

Kopin Debuts Solos, Smart Eyewear for Cyclists

Kopin Corp. has introduced  Solos, an ultra-lightweight smart eyewear aerodynamically designed for optimal performance, comfort and style while cycling. >>READ MORE>>

New (Almost) Clear Blue Light-Protecting Lens

img1

Luzerne Optical Laboratories is releasing TheraBlue, a new lens technology for protection from HEV (High Energy Visible) blue light.  <<READ MORE>>

Challenge –> Solution

Recent Articles of Note

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