ROB Archives

Jan. 15, 2014

New This Week

Seize Opportunities with a Contact Lens Specialty

Madeline L. Romeu, OD, FAAO, of Dr. Romeu Eye Associates in West New York, NJ, finds great satisfaction in her specialty of contact lenses. She is able to address difficult cases, such as keratoconus, Ortho K and distorted corneas, and make positive changes in the lives of patients whose vision has been compromised. Having her son as an associate in the practice frees her up from everyday exams to concentrate on this specialty. >>READ MORE >>

Contact Lenses

Make Contact Lenses = Greater Share of Practice Revenue


By Thomas F. Steiner
Director of Research, Review of Optometric Business
Higher consumer adoption and new technology make contact lenses a growing revenue source in eyecare practices. The right strategy can increase the annual amount spent by wearers. >>READ MORE>>

Medical Eyecare

Senior Citizen Eyecare: Implement Strategies for Success

By JeanMarie Davis, OD

Addressing the eye health concerns of senior citizens fills a vital need and also is a practice-builder. To succeed, hone your skills and promote your services.
>>READ MORE>>

Finances

ABC Accounting: Track and Manage Finances for Profitability

img1By Bryan Rogoff, OD, MBA, CPHM
Tracking your finances provides a guidepost for necessary changes. ABC accounting allows you to see which parts of your practice are profitable–and which are not .
>>READ MORE>>

ADVERTORIAL

One-Day, One-Month Replacement CLs: Key to CL Patient Satisfaction

By Ann Rea Miller, OD

Contact lenses are loved by the many patients who are freed from wearing glasses, and given superb acuity in their contacts. That love affair with contact lenses, however, will run dry (often literally) if the lenses are not comfortable, or worse yet, if the contacts do harm to the wearer’s eyes. For that reason, one-day and one-month replacement lenses, which are taken out, thrown away and replaced with a fresh lens once a day or month, is a key to success. I have found that when patients only have to remember to change their lenses once a day or once a month, it eases compliance. With greater compliance comes greater patient eye health and comfort.
>>READ MORE>>

ROB Fast Fact

How Many Americans Experience Digital Eye Strain?

img1It seems that eventually all of us will suffer from digital eye strain if we aren’t already, findings from The Vision Council’s 2014 Digital Eye Strain Report suggest. Nearly 70 percent of American adults experience some form of digital eye strain due to prolonged use of electronic devices including desktop and laptop computers, smartphones, tablet or e-readers, television and video game consoles, according to the report. The study found that adults are most likely to experience digital eye strain in the early evening, from 6-9 pm. Despite the widespread impact of digital eye strain, most Americans still need education from their OD, as the report reveals that 63 percent of adults do not know that electronics emit high-energy visible or blue light, and 41 percent have never tried–and don’t know how–to reduce their digital eye strain.
Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on educating patients about digital eye strain and the products you sell that can help them.

In Brief

Essilor Launches Varilux Comfort Enhanced Fit Digital Lenses

Essilor of America announced the launch of Varilux Comfort Enhanced Fit digital lenses, a new personalized option within the Varilux Comfort lenses family. Essilor reports that Varilux Comfort digital lenses, which were first introduced in 1993, and redesigned in 2010, are the world’s most popular progressive lens design–surpassing 100 million pairs sold worldwide. The new Varilux Comfort Enhanced Fit digital lens is the latest version of this lens design.
>>READ MORE>>

Topcon Introduces Versatile Computerized Acuity Chart System

img1Topcon has released the CC-100 chart system, a versatile computerized acuity chart system. The high resolution 19” LCD monitor ensures clear and bright chart display. All common visual acuity tests are available, including ETDRS and Children’s’ LEA symbols. You also have the ability to add your own video content. The CC-100 can be operated by the Topcon CV-5000S automated phoropter or by a remote controller. <<READ MORE>>

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