New This Week
Harness the Power of Digital Referrals
Referrals are the lifeblood of a growing optometric practice, say Charles Turner, OD, and Chris Cooper, OD, co-founders of GWIG (Go Where I Go). They show how to make it easy for patients to send friends and family your “digital business card” with just a few taps on a smartphone.>>READ MORE>>
Medical Eyecare
Medical Model: Delivery Logistics & Key Responsibility Areas
By Jerry Godwin, MBA
In a successful medical model practice, staff members individually perform a series of logistical tasks, while working as a team. Assigning key responsibility areas is the first step. >>READ MORE>>
Digital Strategies
Take the Quiz: Are You Optimizing Your Practice’s Online Presence?
By Josiah Young, OD, MS
Take a digital assessment quiz to see if you are optimizing your online presence—so patients readily can find you.
>>READ MORE>>
Finances
Use Tablets to Share External Eye Photos with Patients
By Robert Bass, OD
A tablet makes it easy to take—and share–external photos of a patient’s eyes to provide a learning experience in the exam room. Tips on being HIPAA compliant. >>READ MORE>>
SPONSORED CONTENT
Daily and Monthly Contact Lenses: Simple Message, Simple Success
By Suzanne LaKamp, OD, FAAO
One-month and one-day contact lens modalities make it easy for patients to adhere to the recommended wear and care regimen—and stay in their lenses long-term.
>>READ MORE>>
ROB Fast Fact
How Many Parents Choose AR Treatment for their Children’s Glasses?
You might want to spend more time with parents of children patients explaining the benefits of anti-reflective lens treatments, findings from The Vision Council’s VisionWatch 2014 Parent Child Vision Care Report suggest. Just under 24 percent of parents said their child’s lenses possessed AR treatment. This is slightly lower than the 30 percent of AR treated lenses in the total population (which includes children and adult lenses).
Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on educating parents about the benefits of anti-reflective treatment for their children’s glasses.
In Brief
MyMedicareMetrics: Medicare Payments Scorecard Now Available
A new, individualized scorecard report for optometrists and ophthalmologists titled, MyMedicareMetrics is now available, based on publicly available Medicare information. This personalized report, produced by Jobson ECP Services in conjunction with focalCenter and Optometric Medical Solutions, summarizes, evaluates and compares a provider’s individual Medicare payments and code activity against state and national benchmarks.
>>READ MORE>>
January is Glaucoma Awareness Month
Eye and health care organizations are joining this month to support National Glaucoma Awareness Month, an initiative geared toward educating the public on the major eye disease that affects more than 2.8 million Americans, according to Prevent Blindness America.
<<READ MORE>>
Challenge –> Solution
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Practice Challenge…
How do I promote my products and services?Publicizing the vision and medical eyecare and products you provide is essential to practice success. Here is how three ROB contributors let their community members know what their practice has to offer.
…Practice Solution
- Health Fair = Healthy Business
- Billboards: Promote Your Practice Identity to Your Community
- The Making of a Successful Promotional Campaign
Recent Articles of Note
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Getting There: Planning a Successful Optometric Career
By Robert Schultz -
Be Positive, and Always Thank Your Patient
An Optometric Minute video with Eric M. White, OD -
Capture Rate Booster: Train Staff to Fill Patient Prescriptions
By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDO
