New This Week
Vision for Life: Creating a Holistic Eyecare Practice
Aleksandra Wianecka, OD, has transformed a traditional practice in Babylon, NY, into a holistic eyecare practice with a mission of providing “Vision for Life.” In this three-video series, she outlines how she defines her practice, how she promotes healthy living to her patients by discussing diet and nutritional supplements, and how she networks with other practitioners in helping her patients to live healthy lifestyles. Her efforts pay off as patients live healthier lives and make enthusiastic referrals. >>READ MORE >>
Marketing
Web Site Videos: A Powerful Education and Marketing Tool
By Steve Vargo, OD
Web site videos can effectively show patients how they benefit from the services you provide. Here are two ways to making good videos: DIY or hiring (an affordable) pro. >>READ MORE>>
Staff Management
Lessons for the Optometric Practice from Ritz-Carlton
By Jeffrey W. Robertson, OD,
and Jennifer C. Lane, OD
The Ritz-Carlton training program is legendary–for showing how to provide legendary service. Two ODs break down their training steps for an optometric practice. >>READ MORE>>
Finances
Wealth Management Tools: Secure Your Financial Future in the Present
By Adam Cmejla, CMFC
A financial planner spells out the top questions to ask yourself as you plan for a secure retirement. >>READ MORE>>
ROB Fast Fact
Do Employed Female and Male ODs Earn Equal Compensation?
Employed women ODs still lag behind their male counterparts in salary, according to Jobson Optical Research’s and Local Eye Site’s 2013 ECP Compensation Study. Male optometrists responding to this study reported significantly higher compensations than their female counterparts. Male optometrists who are employees reported an average compensation of $113,245 compared to $101,000 for females.
Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on calculating whether you pay female and male ODs equally.
In Brief
Patient Education Tool: ZEISS Releases Digital Eye Strain Infographic
Carl Zeiss Vision has released a consumer-oriented infographic designed to heighten awareness of the symptoms of digital eye strain to a broad range of media outlets, including newspapers and health-oriented web sites. It has been picked up by publications with over 26 million in combined readership, including the Chicago Tribune, San Francisco Chronicle and Los Angeles Times. >>READ MORE>>
NAVCP Paper and Webinar Explore Ways to “Invigorate Interest in the Vision Benefit”
The National Association of Vision Care Plans (NAVCP), with the support of Transitions Optical, Inc., released a consensus paper, “Invigorating Interest in the Vision Benefit,” and shared paper highlights during a one-hour webinar. Here are links to access the webinar and consensus paper. <<READ MORE>>
Challenge –> Solution
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Practice Challenge…
How Can I Dress Up My Office–Cheaply?Patients, like any consumers, want to see what’s new. That’s true of your optical inventory and the services you provide, and it’s true of the very look of your office. Here are three simple—and inexpensive—ways to give your office a new look and feel.
…Practice Solution
- Appealing Office Spaces: Feature Art by Local Artists
- Set Your Office Environment for Your Patients
- Patient Comfort: The Little Stuff Pays Off Big Time
Recent Articles of Note
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Getting There: Planning a Successful Optometric Career
By Robert Schultz -
Be Positive, and Always Thank Your Patient
An Optometric Minute video with Eric M. White, OD -
Capture Rate Booster: Train Staff to Fill Patient Prescriptions
By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDO
