ADVERTORIAL
Serena Williams and Roger Federer have been at the pinnacle of professional tennis for the past decade or more. But in recent years, both sought the services of coaches to help them to maintain their incredible level of competitiveness.
Optometrists, and especially highly successful optometrists, can learn a lot from their example.
In sports as in other disciplines, a true professional knows the value of working with an individual or consulting group to evaluate performance and identify areas for improvement. Standout performers not only work with coaches; they implement their advice. Those unaware of their level of performance routinely lag behind the pack and achieve little more than mediocrity in their careers.
Optometry is a complex business with multiple profit centers that require constant oversight. As a result, optometrists often are overwhelmed by the demands of running their practice. Not only must optometrists see patients; they oversee operations, manage staff and direct strategic planning. Further, they run staff meetings, monitor retail profitability, professional profitability, individual optician productivity, and they oversee reports on cash flow, profit and loss statements, benchmarking, while handling managed care issues, coding and billing audits, compliance manuals and hiring and firing. All of these areas are vital to the success of an optometric practice, and maintaining them requires time and effort.
Like professional athletes, optometrists need coaching. Optometric practices with the best net profits work with outside consultancies to ensure that all practice functions are more than being performed, they are exceeding expectations.
OD Excellence can coach you to success…or to greater success.
OD Excellence is the fastest growing optometric practice enhancement company in the US, and members include some of the most successful ODs in the country. By employing the array of tools and services available through membership, OD Excellence members are increasing top-line revenue, decreasing cost of goods and increasing net profit. The member benefits of OD Excellence include live clinical and practice management webcasts, an alliance vendor network to lower your cost of goods, customized staff education, and total financial management of your practice.
One additional service stands out: OD Excellence members are entitled to free one-on-one practice management coaching. No other practice management company offers free, unlimited coaching to its members via highly trained, professional consultants, current trend webcasts and constantly updated educational materials. Additionally, members are guided through the newly launched ODX Profit study, which analyzes all of the potential profit centers of your practice, ensuring that you realize maximum success.
OD Excellence is differentiated by the fact that there are no contracts and no relinquishing a percentage of your practice revenues. The reasons to join are compelling, and there is nothing to lose. Call (855) 201-1639 to find out why so many of your colleagues are joining OD Excellence.
