Beginning January 1, 2015, IDOC will offer a new membership choice to independent ODs. IDOC Select is a one-stop solution specifically designed to help independent ODs grow their practices. It combines a discount and rebate program with practice-tracking software and IDOC consulting services that outline strategies for growth and increased profitability. The result, says IDOC, is “a value-packed offering for eyecare practitioners who want to realize their full revenue potential.”
Current IDOC members will have the option of keeping their current IDOC program or switching to IDOC Select. IDOC is introducing IDOC Select at $99 per month.
According to company CEO Mark Feder, OD, IDOC Select is essential to an independent OD’s success because it is a metrics-based offering, featuring business management program The EDGE, powered by GPN. “The EDGE is a robust tracking system that captures clinical and sales activity, monitors vision plan profits and measures staff performance. It helps identify areas of opportunity for a practice to increase revenue,” Dr. Feder says. IDOC is including this tool in the monthly dues for IDOC Select. Purchased separately, The EDGE from GPN would cost nearly $4,000 in the first year alone.
Turning data into action through consulting services is another aspect of the program that IDOC says will help ODs succeed. According to IDOC President Dave Brown, each IDOC Select member will have a regularly scheduled consultation with an experienced IDOC business consultant who can provide recommendations for practice improvements. “Our goal is to help our members realize maximum productivity and profitability, and we will work with them to develop strategies for improvement. Rather than only providing data, we want to be part of the process of guiding the member on the path to practice growth,” Brown says.
Rounding out the product offering is another new aspect of IDOC Select: vendor programs from a limited roster of industry partners that are calculated based on meeting market share thresholds for those partners’ products. In other words, rebates are not based on growth goals, which can be increasingly more difficult to meet over time.
Adds Dr. Feder, “The increased discounts and rebates alone are reason enough for a practice to consider membership in IDOC Select. But for many, the real value will be realized when the data capture and analysis result in growth strategies that work.”
For more information about IDOC Select, visit www.IDOCselect.com, or call IDOC at 203-853-3333.
