News Briefs Archive

HOYA Launches New App to Help ECPs Market Personalized Lenses

The technological advantages of Hoya’s personalized progressive lens, HoyaLux ID MyStyle, can now be realized in independent practices thanks to the development of Hoya’s new app, Spectangle. Spectangle addresses many of the challenges related to prescribing personalized progressives including time necessary to take frame and fitting measurements, equipment investment and ease of operating measuring devices. Every dispensing table can now be equipped with electronic tablets loaded with Spectangle so no patient is left waiting while the measurement device becomes available.

“We were amazed at the response received while testing Spectangle both in practices and at the big shows”, says Ron Barnes, director of project marketing. ‘We want it now’ was the common response of those previewing the app.”

Spectangle allows the optician to take photos using an electronic tablet camera, make adjustments on the screen, enter in Rx data and lifestyle preferences then push a button to send the order to the lab. “For an optician to explain to a patient while seated at the dispensing table the critical measurements required to ensure the ultimate personalized lens, creates such a point a differentiation that walking with the Rx becomes a thing of the past” says Barnes.

Spectangle measurements include pantoscopic tilt, face form angle, back vertex distance, PD, seg height, A, B, DBL. “We were so wrapped up ensuring the measurements were accurate that we didn’t even realize what a great tool Spectangle was to correct common frame fitting errors. Every picture tells a thousand stories so if the frame is sitting improperly on the patients face, it is easily detected and easily corrected while the patient is still in the office. I expect a vast reduction of re-dos caused by improper frame fittings” says Barnes.

The new Hoya app, although designed specifically for iD MyStyle, can also be used to take accurate pds and seg heights for any lens style. Spectangle is available on Apple’s iTunes app store for $399.99. A complimentary Spectangle fitting kit, including measurement lock-on devices, is required and will need to be ordered on www.thehoyafreeformcompany.com after the app purchase. Also required is a current Hoya account number to order the kit.

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