The Optometric Minute

How to Expand Your Optical & Track Revenue Growth

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Dec. 11, 2019

Expanding your optical selling space, even if you feature the same eyewear inventory, can significantly drive up optical sales. A dashboard management system, such as EDGEPro by GPN Technologies, enables you to track optical sales and drill down into various aspects to fine-tune your inventory and expand with an informed and data-driven strategy. Jennifer Stewart, OD, shares her experience with an optical expansion guided by dashboard management that led to dramatic sales growth.

OPTIMIZE SPACE. Dashboard management analytics can help you to maximize your frame-board space, make changes, and alter the assortment of products according to detailed sales data.

TURNOVER RATE. Look at your quarterly and yearly frame turnover rate to see which frames patients are buying most often. Identify and weed out frames that linger on the frame board.

CONTINUOUS IMPROVEMENT. Dashboard management of frame sales can transform frame buying from an emotional and subjective process to a data-based strategy that drives optical sales ever higher.

 

Jennifer Stewart, OD, owns Norwalk Eye Care in Norwalk, Conn. She also is Chief Vision Officer at Performance 20/20, a sports and performance vision training facility in Stamford, Conn. Contact: jen.stewart@perform2020.com

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