January 14, 2015
You might want to spend more time with parents of children patients explaining the benefits of anti-reflective lens treatments, findings from The Vision Council’s VisionWatch 2014 Parent Child Vision Care Report suggest. Just under 24 percent of parents said their child’s lenses possessed AR treatment. This is slightly lower than the 30 percent of AR treated lenses in the total population (which includes children and adult lenses). Parents with two or more children under the age of 18 living at home were slightly more likely to have purchased their children’s lenses with AR treatment and parents with managed vision coverage were far more likely to purchase AR treated lenses for their children than those without vision coverage. Also, parents from higher household incomes were more likely to say their child’s lenses possessed AR treatment than those from lower income households.
Have you set your goals for the new year? Use this chart to get you started.
Area to Manage
2014
Numbers
Benchmark
2015
Year
Goal
2015
Daily Goal
Manager in charge
FINANCIAL GOALS
Gross Revenue
Cost of Goods Sold
Staff Payroll Expenses
Doctor Payroll Expenses
Occupancy Expenses
Clinical Equipment Expenses
Marketing Expenses
Overhead Expenses
Net
Accounts Receivable
FINANICAL RATIOS
Average $ per Exam
Average $ per pair Eyewear Sold
Average CL $ per CL Exam
Gross Revenue per Staff Hour Worked
OTHER IMPORTANT NUMBERS
Total Number of Patient Exams
Total Number of Exams with Refractions
Total Number of New Patients
Total Office Square Footage
Optical Square Footage
FRAMES INFORMATION
Inventory Turn per Brand
Total Number of Frames Displayed
Total Number of Frames Sold
Now, think about the answers to these five questions:
- Is it time to raise your fees (especially on things not covered by third parties)?
- Are you leaving any money on the table with the third parties?
- Are maximizing your income from the vision insurance plans?
- Are your frames merchandised maximally in your optical?
- Do you have the right number of frames at each price point for your practice?
Take control of your practice this year. Start today by measuring to manage.
