Nearly a quarter of patients say they are likely to purchase their next contact lens supply online, according to Jobson Optical Research’s 2013 Contact Lens Insight Survey. Some 21.8 percent say they are “very likely” to buy their next contact lens purchase online, while 16.3 percent say they are “somewhat likely.” Some 27.3 percent say they are not sure where they will purchase their next contact lens supply, and, on the bright side, 17.9 percent say they are “not very likely” to make their next contact lens purchase online, and 16.7 percent say they are “not at all likely” to do so.
ACTION POINT: Make it easy for your patients to purchase CLs from you…and they will.
EDITORS’ RESPONSE: Click HERE.
Click HERE to purchase Jobson Optical Research’s 2013 Contact Lens Wearers Insight Survey.
