With Mike Rothschild, OD
The key to working smarter–and managing a well-run office–is to build a leadership team.
One person, no matter how talented and efficient, can only do so much. You can work harder and harder…and only get so far.
For an optometric practice to succeed and grow, an OD-owner must rely upon staff. That staff must not only be well chosen; it must be an empowered staff where leadership qualities have been identified and systematically developed to bring out innate qualities of leadership and teamwork.
The key is to get everyone on staff on the same team, working toward common goals. The best way to achieve that is to build a team—a leadership team—and that process begins with the OD. Before you enlist your staff as leaders, find out what kind of leader you are, what skills you have, and what you need to develop.
The following two videos reveal why it is imperative that you build a leadership team, and they offer resources to develop personal leadership skills. This is the first in an ROB video series “How It’s Done: Staff Leadership.”
“Building a Leadership Team: Why You Need to Develop It”
“Building Leadership Skills: Resources in Print”
The E Myth Revisited by Michael E. Gerber
The E Myth Physician by Michael E. Gerber
• Shows the importance of incorporating systems in how you run your practice.
• http://www.michaelegerbercompanies.com/
The 21 Irrefutable Laws of Leadership by John C. Maxwell
• The Law of the Lid: One person can only do so much in your practice.
• http://www.johnmaxwell.com/
Who Moved My Cheese? by Spencer Johnson, MD
• There are many different personalities within a practice—and you need to react to each one.
• http://www.whomovedmycheese.com/SpencerJohnson.html
Mike Rothschild, OD, is founder of Leadership OD, an online practice-building program. He also is founder of West Georgia Eyecare in Carrollton, Ga. To reach him: MRothschild@leadershipOD.com
