ODs who use tablets like the iPad with patients most often use the technology to present educational or promotional material, according to findings from Jobson Optical Research’s 2013 ECP Internet Usage Study. Some 54.4 percent of respondents say they use the tablets for educational or promotional use, while 36.0 percent say they use tablets to show patients product information. Some 27.9 percent say they feature practice information on the tablets, and another 27.9 percent say they use the tablets for patient forms. Some 13.2 percent say they use tablets for visual screening, while 2.9 percent use tablets for entertainment.
Click HERE to purchase Jobson Optical Research’s 2013 ECP Internet Usage report.
Using tablets in the office, or large screens to show patients eye conditions, is an extremely effective way to communicate.
Here are web sites you can use with your tablets or screens to educate patients. Consider this a starting place. Add to these web sites others you find that are helpful and make the point in a better way. You’ve got to start somewhere, so this is offered from that perspective.
Your action plan for this week is to review the web sites you use on your tablets and screens with patients to illustrate eye conditions. Identify the best examples. If you share them with us, we’ll add them to our list.
CATARACTS IN BABIES
DIABETIC MACULAR EDEMA
EYE FLOATERS AND FLASHES
http://www.acuvue.com/ (Select: “OUR PRODUCTS”)