April 19, 2023
The Vision Council released a new report with key insights into the attitudes of U.S. consumers toward their managed vision care plans.
The report, “Focused inSights 2023: Managed Vision Care,” examines how U.S. adults enroll in managed vision care (MVC) plans, satisfaction with their current vision insurance providers, levels of coverage for various products and services, and how having managed vision care coverage affects consumer choices related to eyecare providers and optical purchases.
“This research shows that American consumers have access to a variety of vision insurance plans that satisfy most of their needs and keep them enrolled as long they understand the benefits they receive – which is great news,” said Alysse Henkel, Senior Director of Market Research and Analytics at The Vision Council. “Consumer clarity about the benefits of their plan is key to satisfaction, so consumer education should be the focus of communication between providers and their members.”
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Report Highlights:
- Eighty-six percent of respondents plan to keep their vision insurance coverage next year, with 87 percent of those intending to stay with the same provider.
- Respondents with employer sponsored plans had higher overall plan satisfaction and were more likely to recommend their plan than those with individual or government sponsored plans.
- Respondents with government sponsored plans were twice as likely to report spending less than $50 on their prescription glasses compared to respondents with other types of plans.
- Most respondents were fairly or very confident that they understand the benefits of their plans. However, those with low confidence were substantially less likely to recommend their plan to others.
- Being in-network (91 percent), being in a convenient location (85 percent), and good reviews (74 percent) were the main drivers in choosing a specific eyecare provider for respondents with employer sponsored plans.
- Nearly all respondents with employer sponsored plans report using their MVC with their eye exams, with more than half (53 percent) of consumers spending less than $50 out-of-pocket for their most recent eye exam.
- Sixty-five percent of respondents with government plans reported having eye exams at least once a year.
- Eighty-six percent of respondents with government sponsored plans rated in-network eye doctors as an important factor in choosing an eyecare provider, with 85 percent indicating eye doctor location convenience.
