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Patients, also consumers who make buying decisions for themselves and their families, pass through six steps in making a purchasing decision. In healthcare, this is commonly called “the patient path to purchase.” This is the fourth in a five-part series of articles that looks at each of these six steps. Examined here: how consumers research payment options and consider finances. >>READ MORE>>
Click HERE to read Part 1: How Consumers Research Optical Products & Treatment Options
Click HERE to read Part 2: How Consumers Research Providers
Click HERE to read Part 3: How Consumers Do Additional Research on Treatments, Products & Providers