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Patients, who also are consumers who make buying decision for themselves and their families, pass through six steps in making a purchasing decision. In health care, this is commonly called the “path to purchase.”
This is the third in a five-part series of articles that looks at each of these six steps. Examined here: how consumers do additional research on treatment, products and providers. >>READ MORE>>
Click HERE to read Part 1: How Consumers Research Optical Products & Treatment Options
Click HERE to read Part 2: How Consumers Research Providers
