Marketing

Having a Strong Recall Program

 
Neil W. Draisin, OD, of Draisin Vision Group in Charleston, S.C., implements a patient recall program to educate patients about the importance of caring for their eyes with a yearly exam. Patients address recall cards in their own handwriting, which are sent to them two weeks prior to their appointment. They then receive a reminder phone call three days prior and an automated call one to two days prior to ensure they make it to the office. >>READ MORE>>

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