The Optometric Minute

Growing a Third-Generation Practice

May 22, 2019

Taking over a practice with a rich family history has its benefits and challenges. See how one OD has added a full slate of medical eyecare services, enhanced the optical and cultivated a fun practice culture to serve patients of all ages. He proves that even a mature practice can achieve robust growth.

MOVE INTO MEDICAL MODEL. A multi-generational practice can prime itself for continued growth by focusing on medical eyecare opportunities like dry eye.

ENHANCE CULTURE. A practice can survive the generations with a caring and upbeat culture in which doctors and staff educate patients, rather than just giving them instructions.

EMPLOYEE EXCELLENCE. Take the time to carefully train your staff that the patient is always number one. Your staff are the people patients are most likely to remember.

 

Luke Small, OD, is the owner of Armstrong & Small Eye Care Center in Winnipeg, Manitoba, Canada.

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