Oct. 28, 2015
Optometry practices looking for a way to empirically measure the success of their web site and online marketing efforts can now sign up for EyeCarePro’s free PowerData service. PowerData is a benchmarking service that reports a practice’s web site analytics and compares the results against industry results based on a dataset of over 1,400 optometric practices in North America. PowerData compares a practice’s web site performance data to other practices based on size, state, number of ODs, location, time in practice, annual revenue and EHR used.
“Your web site is the salesperson for your practice online,” says Michael Porat, COO of EyeCarePro. “Like any salesperson, you want to see how he is performing his job and PowerData can provide this insight about your web site.”
“We are in the unique position to offer this valuable service because of the vast number of practices we serve,” says EyeCarePro CEO Daniel Rostenne. “This type of data can have a positive influence on the industry as a whole, helping optometrists to improve the way patients find their services online. There is no other company out there that can provide this type of data, and we are thrilled to be able to offer it to any practice, client or not, for free.”
The monthly report includes a user-friendly version of the practice web site Google Analytics, along with the PowerData score, which measures how your web site results compare against similar practices.
Additionally, it provides the number of new and existing patient appointments made through your practice web site, which EyeCarePro says is a clear indicator of the effectiveness of the web site at bringing in new business.
For more information, contact: http://www.EyeCarePro.net; hubspot.eyecarepro.net/powerdata; (866) 886-4442
