News Briefs Archive

First Practice Academy Lectures Given at Optometry’s Meeting

Kelly Kerksick, OD, FPA lecturer at Optometry’s Meeting.

Four lectures of the First Practice Academy  (FPA) were presented at Optometry’s Meeting, the AOA annual meeting in Chicago in June. The FPA , sponsored by Alcon and Essilor, is dedicated to helping independent optometrists to plan, manage and grow their practices in their first years of practice ownership. Speaking at the meeting were Kelly Kerksick, OD, who presented “Marketing Your Practice Through Service Excellence;” Mark Wright, OD, FCOVD, who presented “Managing Finances to Increase Practice Equity;” Mike Rothschild, OD, who presented “Best Practices in Contact Lens Management and High Performance Dispensaries;” and Carole Burns, OD, FCOVD, who presented “Leading Staff to Excellence.”  FPA resources can be accessed at the web site of the Management & Business Academy, which also is sponsored by Alcon and Essilor (www.MBA-ce.com).

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