ROB Archives

February 9,2011

Theories of Sales Presentations

Mike Rothschild, OD, Carrollton, Ga

A series of approaches to effective dispensary sales
Implement Complementary Sales Systems

*Coordinate your frames presentation between all points that touch the patient, including check-in, pre-testing, exam/doctor recommendations, the hand-off to the optical department, optical tour, frame selection, lens selection and check out.

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OptimizeFacebook: Prime Your Practice for High Growth

By Nathan Bonilla-Warford, OD

By Nathan Bonilla-Warford, OD

A web site and a presence on social networking sites such as Facebook isn’t enough. Implement a focused strategy to create an effective Facebook group for your practice, and use that group to find new patients and keep existing patients loyal.

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Patient Refunds = Prime Opportunities to Build Patient Loyalty

By Ally Stoeger, OD

By Ally Stoeger, OD

Patient complaints offer prime opportunities to showcase your practice’s problem-solving skills, and, through the use of targeted monetary refunds of lenses and frames, a chance to improve the patient experience.

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Webinar: Search Engine Optimization

By Nathan Bonilla-Warford, OD

By Nathan Bonilla-Warford, OD

Writing a blog presents a no- to low-costopportunity to grow your practice. Use a blog tooutline the strengths of your practice and to highlight new events and practice improvements,

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