Implement an Unconditional Warranty to Build Customer Loyalty
By Jay Binkowitz
An unconditional warranty, with a co-payment of $25, increases customer confidence and loyalty. It lets them know that you are providing exceptional support and services–and that yours is the best place to purchase eyewear. Chances are, your competitors are not delivering this level of service, which gives your practice the edge you need to compete.
Address Discomfort, Minimize Dropouts
By Judith Lee
This is the final installment of a four-part series on contact lens prescribing.
The loss of a single contact lens patient has a cost, both to your patient and to your practice. For the patient who drops out of contact lens wear, they are doing so for reasons that can often be addressed by you, their doctor and contact lens specialist. For the practice, the loss of revenues from that patient is considerable, and, for the first time, a study has placed a value upon that…
Optimize Free Online Listings: No-Cost Revenue Booster
By Evan Kestenbaum
Free online listings on sites such as Yelp.com, Insiderpages.com and Citysearch.com, make finding your practice easier for prospective patients–at no cost to you. Take advantage of these resources by creating on-target promotional content and photographs.
