ROB Archives

Feb. 5-12

New This Week

Practices of Distinction: Six Attributes

April Jasper, OD, FAAO, and Katie Gilbert-Spear, OD, MPH, outline the six attributes of an optometric practice that goes beyond being excellent–to being distinctive. Such a practice must be notable in vision, atmosphere, service, efficiency, accuracy and empathy.
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Staff Management

Salary Negotiations: Make it Mutually Beneficial for Owner and Associate


By Eric M. White, OD, and Matthew Geller, OD
An in-depth discussion on compensation between a new associate and a practice owner: How they worked it out.
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In photo, left to right: Eric M. White, OD, and Matthew Geller, OD

Doctor-Patient Relations

Zappos Service and Culture–Applied to the OD Practice

By Ken Krivacic, OD, MBA

Online retailer Zappos is famous for its customer service. Discuss their winning ideas in your next staff meeting–and apply them.
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Digital Strategy

Cross-Linking Your Web Pages: How Two Practices Boost Their Online Presence

img1By Nancy Rausman
Boost your online presence by cross-linking practice-related sites such as your Facebook and Yelp! pages. Some steps are DIY, others a consultant can do for you.
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ROB Fast Fact

How Many ECPs Have In-House Finishing Equipment?

img1More than half of ECP offices have in-house finishing equipment, according to The Vision Council’s 2013 Eye Care Professional Report. Approximately 53.7 percent of all ECP locations responding to the report’s survey indicated that they currently possess in-house finishing equipment. This figure is slightly higher than previous estimates that gauged the prevalence of in-house edgers.

Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on assessing the profitability of new optical equipment.

In Brief

Clarus Optical Wins 2013 Transitions Eyecare Practice of the Year

Transitions Optical, Inc., named Clarus Optical the third-annual Transitions Eyecare Practice of the Year–recognizing the staff for its year-long efforts to promote eye health and the Transitions brand within their practice and community. Clarus Optical administrator, Kimberly Manthe, accepted the award on behalf of the practice at an awards ceremony held on Jan. 28, during the 18th annual Transitions Academy in Orlando.
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“Eye Health & Allergies” Brochure Available from Johnson & Johnson Vision Care

img1Johnson & Johnson Vision Care is offering a complimentary educational brochure, “Eye Health and Allergies,” to provide patients with useful information on how eye allergies occur, common signs and symptoms, and practical advice on how to treat eye allergies.

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