New This Week
Practices of Distinction: Six Attributes
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Staff Management
Salary Negotiations: Make it Mutually Beneficial for Owner and Associate
By Eric M. White, OD, and Matthew Geller, OD
An in-depth discussion on compensation between a new associate and a practice owner: How they worked it out.
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In photo, left to right: Eric M. White, OD, and Matthew Geller, OD
Doctor-Patient Relations
Zappos Service and Culture–Applied to the OD Practice
Online retailer Zappos is famous for its customer service. Discuss their winning ideas in your next staff meeting–and apply them.
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Digital Strategy
Cross-Linking Your Web Pages: How Two Practices Boost Their Online Presence
By Nancy Rausman
Boost your online presence by cross-linking practice-related sites such as your Facebook and Yelp! pages. Some steps are DIY, others a consultant can do for you.
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ROB Fast Fact
How Many ECPs Have In-House Finishing Equipment?
More than half of ECP offices have in-house finishing equipment, according to The Vision Council’s 2013 Eye Care Professional Report. Approximately 53.7 percent of all ECP locations responding to the report’s survey indicated that they currently possess in-house finishing equipment. This figure is slightly higher than previous estimates that gauged the prevalence of in-house edgers.
Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on assessing the profitability of new optical equipment.
In Brief
Clarus Optical Wins 2013 Transitions Eyecare Practice of the Year
Transitions Optical, Inc., named Clarus Optical the third-annual Transitions Eyecare Practice of the Year–recognizing the staff for its year-long efforts to promote eye health and the Transitions brand within their practice and community. Clarus Optical administrator, Kimberly Manthe, accepted the award on behalf of the practice at an awards ceremony held on Jan. 28, during the 18th annual Transitions Academy in Orlando.
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“Eye Health & Allergies” Brochure Available from Johnson & Johnson Vision Care
Johnson & Johnson Vision Care is offering a complimentary educational brochure, “Eye Health and Allergies,” to provide patients with useful information on how eye allergies occur, common signs and symptoms, and practical advice on how to treat eye allergies.
Challenge –> Solution
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Practice Challenge…
How Can I Train Staff to Handle Challenging Patients?From patients with unrealistic expectations about their multifocal contacts to others who regret the glasses they just purchased, here are strategies for ensuring patients leave satisfied.
…Practice Solution
- Track Positive and Negative Patient Interactions with a “Banking System”
- Address Angry Patients with the L.E.A.R.N. System
- Top Reasons Patients Leave Your Practice–and What to Do About It
Recent Articles of Note
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Getting There: Planning a Successful Optometric Career
By Robert Schultz -
Be Positive, and Always Thank Your Patient
An Optometric Minute video with Eric M. White, OD -
Capture Rate Booster: Train Staff to Fill Patient Prescriptions
By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDO