New This Week
Advances in Wearable Technology: Electronic Eyewear
“Wearable technology,” and specifically electronic eyewear, stole the show at the recent 2015 Consumer Electronics Show in Las Vegas, according to Andrew Karp, group editor Lenses & Technology for 20/20 and Vision Monday. See what’s on the cutting edge—and how you can take part–in this annual ROB video report. >>READ MORE>>
Co-Management
Three Common Scenarios to Legally Protect Your Practice
By Pamela Miller, OD, FAAO, JD, FNAP
Protect yourself legally when co-managing medical eyecare conditions, cataract surgery and LASIK. >>READ MORE>>
Contact Lenses
Ortho-K: Educating Patients Makes It a Practice-Builder
By Justin Bazan, OD
Orthokeratology (Ortho-K) is a practice-builder–if you educate your patients on the unique benefits you can provide.
>>READ MORE>>
Marketing
Attract New Patients & Support Community at Local Charity Events
By Chad Waggoner, OD, and Kimberly Manthe, ABO
Participating in local charity events–and publicizing your involvement–introduces you to prospective patients. >>READ MORE>>
ROB Fast Fact
Children’s Eyewear: Contributing More of Your Dollar Sales than Five Years Ago?
The majority of eyecare providers say sales of children’s eyewear (under age 14) and related services make up about the same percentage of total dollar sales as five years earlier, findings from Jobson Optical Research’s 2014 Selling Eyewear To Children report suggest. Fifty-eight percent report this area of their practice stayed about the same as a percentage of total dollars in 2014 compared to five years earlier, while 35 percent say sales in this area of the practice grew as a percentage of total dollars in 2014 compared to five years ago. Seven percent report that this practice sector decreased as a percentage of total dollars in 2014 compared to five years earlier.
Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on talking to patients who are parents about the importance of annual exams and eyewear for their children.
In Brief
Vision Source Launches “Optical Dream” Learning & Rewards Solution
Vision Source has launched “Optical Dream,” a practice development initiative that will be offered to its 3,025 member practices throughout 2015.
>>READ MORE>>
Transitions Optical’s New Consumer Campaign: See Life Through a New Lens
Transitions Optical announced it is about to roll out “See life through a new lens,” a new consumer PR and social media campaign.
<<READ MORE>>
Challenge –> Solution
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Practice Challenge…
How do I improve billing and coding procedures and prepare for ICD-10?Incorrect coding can result in substantial loss of profit to your practice. Here are three ROB articles to get you on the right track, and to prepare you for the new challenges of ICD-10.
…Practice Solution
- ICD-10: Educational Resources to Get Staff on Board
- ICD-10: Get Ready to Update Coding
- Rejected Claims: Understand Why It Happened and Ensure Future Payments
Recent Articles of Note
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Getting There: Planning a Successful Optometric Career
By Robert Schultz -
Be Positive, and Always Thank Your Patient
An Optometric Minute video with Eric M. White, OD -
Capture Rate Booster: Train Staff to Fill Patient Prescriptions
By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDO
